Why We Love Twitter Key Facts (And Brands Should Too!)

Why We Love Twitter Key Facts (And Brands Should Too!)

Recently Twitter revealed their Q2 earnings for Year 2014 and, in a huge surprise to its critics, Twitter has posted substantial growth in terms of monthly active users and revenue, and as a result their share price surged by 30%. We have compiled all the key facts that have contributed enormously to Twitter’s recent success and can be very useful to help brands to use Twitter to grow their businesses.

1: Twitter monthly active users (MAU) have grown by 24% and are now around 271m.

2: 640 timeline views per MAU in Q2.

3: Unlike critics’ estimate, only 5% of MAU accounts are considered as spam.

4: 173bn Total Timeline views in Q2, up by 15%.

Twitter MAU Timeline Views

% of Twitter spam users

5: Quarterly revenue up by 124% to $312m.

6: Ad revenue up by 129% to $277m.

7: Data licensing revenue up by 90% to $35m.

8: Ad revenue is $1.6 / 1000 timeline views.

9: Ad revenue is $1.15/MAU.

Twitter revenue q2 2014
Twitter timeline revenue

10: In Q2 brands answered 297,478 fan questions on Twitter, compared to 61,707 on Facebook.

11: Twitter accounted for 2.5% of the world’s mobile ads.

12: Twitter’s recent acquisitions of Gnip (data licensing), CardSpring (Card payment) and Mad Bits (image processing) indicate a strong inclination towards facilitating commerce for brands.

13: Dick Costolo believes the embedded tweet features takes Twitter’s reach beyond 271m MAU to 1bn people.

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