Why We Love Twitter Key Facts (And Brands Should Too!)
Recently Twitter revealed their Q2 earnings for Year 2014 and, in a huge surprise to its critics, Twitter has posted substantial growth in terms of monthly active users and revenue, and as a result their share price surged by 30%. We have compiled all the key facts that have contributed enormously to Twitter’s recent success and can be very useful to help brands to use Twitter to grow their businesses.
1: Twitter monthly active users (MAU) have grown by 24% and are now around 271m.
2: 640 timeline views per MAU in Q2.
3: Unlike critics’ estimate, only 5% of MAU accounts are considered as spam.
4: 173bn Total Timeline views in Q2, up by 15%.
5: Quarterly revenue up by 124% to $312m.
6: Ad revenue up by 129% to $277m.
7: Data licensing revenue up by 90% to $35m.
8: Ad revenue is $1.6 / 1000 timeline views.
9: Ad revenue is $1.15/MAU.
10: In Q2 brands answered 297,478 fan questions on Twitter, compared to 61,707 on Facebook.
11: Twitter accounted for 2.5% of the world’s mobile ads.
12: Twitter’s recent acquisitions of Gnip (data licensing), CardSpring (Card payment) and Mad Bits (image processing) indicate a strong inclination towards facilitating commerce for brands.
13: Dick Costolo believes the embedded tweet features takes Twitter’s reach beyond 271m MAU to 1bn people.