Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends
Tweepforce continue to roundup Twitter stories and help businesses leverage this platform for businesses and product development.
Rouhani to Tim Cook on Twitter
Tim Cook (Apple CEO), contrary to his predecessor (Steve Jobs), has jumped on the Twitter bandwagon with several other noticeable tech CEOs including Yahoo CEO Marissa Mayer, Tesla CEO Elon Musk and Dell CEO Michael Dell. Cook’s decision to join the social network demonstrates that Apple has recognised Twitter as a PR tool to reach out to both shareholders and customers.
Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.
— Tim Cook (@tim_cook) September 20, 2013
Recounting his phone discussion with President Obama as “historic,” Iranian President Hassan Rouhani took to Twitter on Friday with a series of captivating tweets that amazed and cheered many foreign policy observers.
Inspiring to see Iranian President @HassanRouhani on Twitter. Welcome.
— Jack (@jack) September 28, 2013
I feel like i'm witnessing a tectonic shift in the geo-political landscape reading @HassanRouhani tweets. Fascinating.
— dick costolo (@dickc) September 27, 2013
Takeaway for Businesses
Twitter is becoming the first port of call for public relations for bigger brands and celebrities, and therefore businesses and industry analysts within organisations must keep an eye on Twitter for relevant stories so that they can help businesses shape their future strategies;
Twitter Stats Shows More @mention than Links and Hashtags
A recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder captured 4,376,230 tweets, sent from 3,370,796 accounts.
The main findings are:
Takeaway for Businesses
More @mention i.e. engagements among Twitter users, means that now businesses must engage in conversations on Twitter and think beyond scheduling tweets with links to their content and hashtags. Brands could consider using the Tweepforce’s Twitter engagement feature, which enables customers to initiate a conversation on Twitter that can continue until commerce is done!
Trending on Twitter Increases Brand Awareness
Twitter analysed 35 randomly-selected Promoted Trends running in 2012 and 2013 and the study highlights three ways Promoted Trends drive business outcomes:
1. increased brand advocacy;
2. greater purchase consideration;
3. Long-term impact on earned media.
Takeaway for businesses:
Perhaps buying promoted trends is too expensive for small and medium-sized businesses, but finding ways to trends on Twitter can be good for businesses in the long run. Have a look at our last week’s roundup, where we highlighted ways to trend on Twitter.