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How @Burberry managed to trend @Twitter during #LFW

How @Burberry managed to trend @Twitter during #LFW

London Fashion week (#LFW) attracts almost all top fashion brands from all over the world. However it was Burberry who managed to make most of Twitter power and trended in the UK and EU for almost 3 days. We looked into their Twitter content distribution strategy during London Fashion Week, which can help businesses in future to leverage Twitter to gain maximum exposure, especially when they are participating in an event!

Live Streaming from the Event

Burberry live streaming to their front stage ramp shows was embedded to their tweets so that viewers could watch the live show on Twitter in real time. Tweets were retweeted and favourited by everyone from the general public to fashion magazines, and therefore reached out to millions of people.

Tweeted Celebrity Pictures

Burberry tweeted pictures of celebrities like Bradley Cooper and Harry Styles, and these celebrity pictures got lots of engagement through their fans and helped the brand to continuously trend Bradley Cooper

Backstage Pictures

Tweeted backstage pictures gave a glimpse of how things work behind the scenes.

Used Vine to Demonstrate Products

Vine videos can be embed to tweets and Burberry took huge advantage of this by showcasing their new range in Vine videos. Again, these tweets get lots of attention and helped the brand to keep buzzing on Twitter during the event.

Twitterati Reaction on Twitter’s IPO Filing [#Infographics]

Twitterati Reaction on Twitter’s IPO Filing [#Infographics]

Twitter’s IPO filing was made public on 3October 2013 and here is how Twitterverse teared FORM S-1 and tweeted real numbers, or statistics related to company!

What is Twitter?

Active Users and Tweets

Mobile Users


Profit and Loss

Revenue Streams

Revenue per User

Twitter IPO Valuation

Share Distribution


What is not disclosed?

Tweepforce roundup (17Sep): Twitter Card, Bing News & Bulk Clampdown

Tweepforce roundup (17Sep): Twitter Card, Bing News & Bulk Clampdown

As usual, we have compiled all Twitter related stories that can help businesses, brands and digital agencies to stay on top of Twitter developments and leverage this platform for product developments, lead generation and sales generation. With Twitter popularity growing far faster than any other social network, and the company also gearing up for an IPO, there are lots of products, advertising and statistical updates coming from within and outside of the organisation.

Twitter has open up Twitter Cards for all businesses

Following a beta test in May, Twitter announced that all businesses will have access to their Lead Generation Cards. The Twitter card is a new expandable tweet format, which allows businesses to add a lot more information including text, images and video into a tweet. In addition, the businesses can access user’s Twitter handles, email address and names to fill up any information needed when the user navigates via Twitter card to their website.
Overall, As Twitter continues to rise, and continues to splinter into many services, they are enabling businesses to add more and more content, to trigger marketing activities to inevitably follow up.

Takeaway for business:
The Twitter card goes a step further than Google and Facebook display ads, which have text, image and a link to website support. The more sophisticated Twitter card enables brands to not only display content in rich media but also to extract users’ personal info, such as email, name and location, to pre-fill landing page info when a user navigates via Twitter card to their website or application. (See following Twitter card example from our client Putney Social.)

Bing News now Features Trending Topics from Twitter

Bing News now displays (USA only) the latest buzz from Facebook and Twitter along with Bing headlines. Collecting information from across the Web, Bing’s real-time views of the most relevant breaking trends and social conversations are available all in one place. From now on, if a user searches for a celebrity or politician or a review of a popular product that’s making headlines, the recent news topics from Twitter about that person and product will also be displayed on the right side of the search result page based on popular “tweets.”

To ensure that only news content from Twitter shows up in Bing News, Bing displays links from Twitter only for sites that are also listed in Bing News.
Bing News with twitter Feed

Takeaway for businesses:
With some smart content creation and distribution, businesses can be featured on Bing news search page for relevant topics. They need to think out how to become part of Bing news and do relevant Twitter updates so that a combination of both can be displayed on the Bing news page.

Twitter’s Bulk Follow Clampdown

As per the tweet from Dick Costolo (CEO Twitter), the company has come down very strongly on auto and bulk following/(un)Following via API and has disengaged this service.

Takeaway for Businesses:
This can be good news for businesses, who won’t receive many bogus followers, people who follow a Twitter account in order to beef up their own following i.e. in the absence phony followers, the businesses now can realistically estimate their reach on Twitter.

But The flip side of the argument against automation is that those businesses and brands that want to communicate, market or provide support to their customers cannot auto-follow their real followers straight away. Instead, they now have to rely on human resources to follow them manually, which can slow the process. And due to Twitter’s rule of not allowing a DM to be sent to non-followers, users might be forced to send public messages, rather than direct messages, including complaints that could dent company reputation.