Tag Archives

6 Articles

For Better Engagement, Twitter Must Introduce “Remind Me” Option

For Better Engagement, Twitter Must Introduce “Remind Me” Option

Being a power Twitter user,  I often favourite many tweets so that I can go through them later. However some of the tweets are time bound or an invite to an event, which means if I don’t access them on time, I miss them , leading to loss of opportunity, business development and/or productivity. Therefore, I am suggesting that Twitter adds a “remind me” option within tweets and Twitter cards. Please see below for more details.

What is the product feature?

I am proposing to introduce a “Remind Me” option within tweet entities in order to improve the end user’s experience, service utilisation and engagement on Twitter.

I strongly believe this feature will also help Twitter to bring more engagement with Twitter plus give deeper insight into users’ real interests and intent, and later on this feature can be monetised via Twitter Ads!

What is the problem?

When I see a tweet for a future event, there is no way I can set a reminder within Twitter to follow up that event, which means I could miss out on some very important events and that could cause loss of productivity, money, entertainment, and time.

For example

If there is a time bound offer from a brand, such as tickets for popular concert on sale in the future, I can’t set a reminder, and if I miss that sale I can’t buy the product at a discounted price or I have to buy from resellers, which could cost me 2-3 times the list or discounted price.

Twitter Remind Me Option    Twitter Remind Me Option

Similarly, I can miss potential business and/or skill development opportunities, if I miss a Twitter chat or Q&A for a topic that can help me to engage with possible clients, suppliers, and/or other stakeholders.

rm3

rm4

I have also listed multiple examples for which I would like to set a reminder to utilise Twitter for both productivity, engagement and entertainment.

E.g. if I like to watch live TV interviews or talk shows:

rm5    rm6

Also, if I like to be reminded of relevant skill development programs:

rm7    rm8

Or want to catch up with live entertainment events!

rm9

 

What is the Solution?

The solution is a “Remind Me” option within tweet entities. The way it would work is that when I select the Remind Me option, I should be able to set a reminder date/time (default should be event time detected from tweet) and subsequently as per the reminder instructions, that tweet would be pinned at the top of my notification area, which will eventually trigger a notification on my mobile to alert me about the event.

Twitter can introduce the same feature via Twitter Card with a “Remind Me” button that can prompt features like add event to calendar and create/RSVP event to your friends.

I have drawn some sketches below to demonstrate how this option should work.

 Step 1 – Select Remind Me Option

Users should be able to select the Remind Me option from both web and app!

rm10        rm11

Step 2 – Set Reminder (Time and Date)

This option will enable the user to set time and date to remind him/her of an event. The system should be intelligent enough to figure out time and date from the tweet. However, the user should be able modify reminder settings to receive an alert at their convenience.

rm12

Step 3: Notify User

As per the reminder (date and time), the Tweet should be pinned at the top in the notification tab – which will also trigger DM and Push Notification.

rm13

The above notification will trigger push notification on phones.

rm14

Twitter Card Option

I think Twitter can introduce a more advanced version via Twitter Cards where users can add events to their calendars or RSVP to others via a tweet!

rm15

 

How @KitKat is Using the #HaveABreak Hashtag for Marketing on Twitter

How @KitKat is Using the #HaveABreak Hashtag for Marketing on Twitter

One of the best ways to increase your reach on twitter is to use the right hashtag, which can link to audience sentiments and trigger higher engagement. Hashtags should be precise, easy to remember and unique.

KitKat is one of the brands that have successfully converted their famous tag line (“Have a break”) into an hashtag (#Haveabreak) on Twitter that people can relate to and often tweet with, which enables the brand to engage with and reach out to their potential customers.

For example, the following user uses the hashtag when having a break from a busy morning and KitKat retweets with a quote which results in multiple favourites and retweets.

In the examples below, KitKat replies to tweets with #Haveabreak and that invokes others to join in the conversation or favourite and retweet those replies.

KitKat often posts very funny images (around the have a break theme) with the hashtag, which again triggers many engagements in the form of favourites, replies, and retweets.


Overall, businesses like KitKat can use their tagline as a hashtag to engage people and slowly help them build buzz around their brand. However, the key is simplicity and entertaining content, so that the audience can relate to it.

How @Tesco, @Argos and @KitKat used Twitter in the Holiday Season

How @Tesco, @Argos and @KitKat used Twitter in the Holiday Season

Twitter is the place where users (or buyers) show their real time emotions about everything from leisure to entertainment and, more importantly for these companies, shopping. And some businesses are very good at capturing these emotions, especially in the festive season, by offering last minute deals and delivery options, or running competitions to give away freebies. For the next holiday season, we have collected some examples below to inspire other brands, businesses and digital agencies to run last minute holiday season organic campaigns on Twitter.

Argos – Gave free vouchers to become part of the #DontPanic Timeline

Argos ran a very smart campaign to allow users to win vouchers if they gave a reason for not panicking about last minute Xmas shopping (with hashtag #Dontpanic). #DontPanic was a very frequent trend used by shoppers on Twitter and this campaign helped Argos to become part of this hashtag timeline, with multiple retweets and favourites.

KitKat – Captured user emotions by presenting a nice picture

KitKat, rather than giving free vouchers or a deal, tweeted with a very festive picture to engage users, and the image was retweeted and favourited over 3,000 times. The gist is, businesses need not necessarily offer deals or freebies; they can also offer something to add cheer in this share economy where everyone wants to reach out to loved
ones with some special gifts.

Tesco – Ran a competition aligned to a popular TV series

Tesco designed a very clever campaign to leverage the festive mood along with Twitter and TV viewership alignment, as they ran an exclusive campaign on Twitter to giveaway free Downton Abbey DVDs in exchange for users tweeting with hashtag #GetMeToDownton and following their account. The campaign got good traction with over 1000 clicks and multiple retweets and favorites.

Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

Tweepforce continue to roundup Twitter stories and help businesses leverage this platform for businesses and product development.

Rouhani to Tim Cook on Twitter

Tim Cook (Apple CEO), contrary to his predecessor (Steve Jobs), has jumped on the Twitter bandwagon with several other noticeable tech CEOs including Yahoo CEO Marissa Mayer, Tesla CEO Elon Musk and Dell CEO Michael Dell. Cook’s decision to join the social network demonstrates that Apple has recognised Twitter as a PR tool to reach out to both shareholders and customers.

Recounting his phone discussion with President Obama as “historic,” Iranian President Hassan Rouhani took to Twitter on Friday with a series of captivating tweets that amazed and cheered many foreign policy observers.

Takeaway for Businesses

Twitter is becoming the first port of call for public relations for bigger brands and celebrities, and therefore businesses and industry analysts within organisations must keep an eye on Twitter for relevant stories so that they can help businesses shape their future strategies;

Twitter Stats Shows More @mention than Links and Hashtags

A recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder captured 4,376,230 tweets, sent from 3,370,796 accounts.

The main findings are:

  • Hashtags were used in just over 13% of tweets.Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times.

  • Only 11% of all tweets enclosed URLs, which is less than half as many as stated by other studies. Social and content platforms are predictably the most popular links. E.g

  • For linking: YouTube ranks first, though Facebook would be number one if apps.facebook.com was included. The next three most commonly linked-to sites are Instagram, Ask.fm and Twitpic.

  • People like to have conversations on Twitter, as it seems that 57.2% of tweets contained an @username mention. Some 46.8% of tweets started with an @username.

  • Takeaway for Businesses

    More @mention i.e. engagements among Twitter users, means that now businesses must engage in conversations on Twitter and think beyond scheduling tweets with links to their content and hashtags. Brands could consider using the Tweepforce’s Twitter engagement feature, which enables customers to initiate a conversation on Twitter that can continue until commerce is done!

    Trending on Twitter Increases Brand Awareness

    Twitter analysed 35 randomly-selected Promoted Trends running in 2012 and 2013 and the study highlights three ways Promoted Trends drive business outcomes:

    1. increased brand advocacy;
    2. greater purchase consideration;
    3. Long-term impact on earned media.

    Takeaway for businesses:

    Perhaps buying promoted trends is too expensive for small and medium-sized businesses, but finding ways to trends on Twitter can be good for businesses in the long run. Have a look at our last week’s roundup, where we highlighted ways to trend on Twitter.