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TweepForce E-Commerce Twitter Tools: Ideal Across Industries

TweepForce E-Commerce Twitter Tools: Ideal Across Industries

TweepForce is an ideal solution for digital agencies and brands who want to enable their customers to purchase and/or reserve products right through Twitter. Until TweepForce, the capabilities for e-commerce through Twitter was largely non-existent. Now, however, e-commerce via TweepForce Twitter tools is a viable, profitable solution for businesses across all industries and all niches. Following are three case studies in which TweepForce was used as such solutions for various brands:

Techrocks

TechRocks, a popular social retail group, uses TweepForce to sell tickets; in one such case, the group was organizing a music festival for some local companies. TechRocks successfully sold its tickets by using TweepForce Twitter tools. The organizer of TechRocks, Pete Doyle, says that he uses TweepForce because the group wants to make it easy for people to register for its events on a single tweet in a time-efficient manner.

In this particular case, users tweet TechRocks to check the availability of tickets, and TechRocks Live replied with availability information and a booking hashtag for the users to use. Those users then replied with that booking hashtag to book the tickets they wanted, and TechRocks confirmed the booking using a reply Tweet chosen by them.

OpenTable UK

OpenTable UK relies on TweepForce Twitter tools for their customers to be able to reserve their tables via tweets. It was a pilot project run by TweepForce via its social commerce platform. OpenTable UK opted to link its call center directly to the TweepForce platform to ensure customers would enjoy an experience with seamless booking.

In this case, users tweet to check the availability for a specified location, and the OpenTable handler returns the nearest four restaurants, along with the booking hashtag. The users then tweet back with the number of people, time, and the date they would like to book. The restaurant at hand either confirms or cancels the booking, and the user receives a confirmation or cancellation tweet.

DMG Group

TweepForce Twitter tools are great for client books of other industries, as well, as DMG Group demonstrates. DMG Group is a B2B travel company that relies on TweepForce for its client bookings all over the globe. DMG Group is a hotel retailer; TweepForce has integrated to the established API for real-time booking capabilities to enable users to book hotels straight through Twitter.

With DMG Group and TweepForce, users tweet to check hotel availability for a chosen location, and the nearest three hotels with availability are tweeted to the user, along with a booking hashtag. The users reply with the number of people, the date, and the length of stay desired. The DMG Group handler then books the hotel using the live API, then replies to the user with a confirmation or rejection tweet.

Get Started for Free with TweepForce

The above companies display just a few of the ways that digital agencies, brands, and digital in-house teams tap into the potential of the 300 million active Twitter users with e-commerce capabilities through TweepForce. TweepForce is a self-service suite of Twitter tools that allows users to tweet to buy and tweet to reserve products and services, right through Twitter. Customers can complete purchases easily and quickly, and brands are able to extend into the mobile market with Twitter in an all-new way that will build their brands and ultimately, their bottom lines.

Get Started today with TweepForce for free and see what your brand can offer the world of Twitter e-commerce!

Tweepforce Case Study

Why We Love Twitter Key Facts (And Brands Should Too!)

Why We Love Twitter Key Facts (And Brands Should Too!)

Recently Twitter revealed their Q2 earnings for Year 2014 and, in a huge surprise to its critics, Twitter has posted substantial growth in terms of monthly active users and revenue, and as a result their share price surged by 30%. We have compiled all the key facts that have contributed enormously to Twitter’s recent success and can be very useful to help brands to use Twitter to grow their businesses.

1: Twitter monthly active users (MAU) have grown by 24% and are now around 271m.

2: 640 timeline views per MAU in Q2.

3: Unlike critics’ estimate, only 5% of MAU accounts are considered as spam.

4: 173bn Total Timeline views in Q2, up by 15%.

Twitter MAU Timeline Views

% of Twitter spam users

5: Quarterly revenue up by 124% to $312m.

6: Ad revenue up by 129% to $277m.

7: Data licensing revenue up by 90% to $35m.

8: Ad revenue is $1.6 / 1000 timeline views.

9: Ad revenue is $1.15/MAU.

Twitter revenue q2 2014
Twitter timeline revenue

10: In Q2 brands answered 297,478 fan questions on Twitter, compared to 61,707 on Facebook.

11: Twitter accounted for 2.5% of the world’s mobile ads.

12: Twitter’s recent acquisitions of Gnip (data licensing), CardSpring (Card payment) and Mad Bits (image processing) indicate a strong inclination towards facilitating commerce for brands.

13: Dick Costolo believes the embedded tweet features takes Twitter’s reach beyond 271m MAU to 1bn people.

Deep link Twitter mobile app ads can reduce cost per installation for brands

Deep link Twitter mobile app ads can reduce cost per installation for brands

Twitter hosted an event (#AppsUntapped) for digital marketers in their London office. The event was all about introducing a “mobile app” twitter ads campaign to digital marketers. The event was nicely planned with an introduction from @brucedaisley, and then @RossySheil talked about mobile campaigns followed by case studies from @gettaxi and @lovoo. And then on following day there was an APP Promotion summit (#APS2014) that also touched on Twitter mobile installation ads. We have collected and analyzed some comments from these events and put some thoughts around Twitter mobile ads for brands.

1.How Twitter mobile ads work

Twitter has developed a full suite of targeting, creative and measurement tools to allow businesses to efficiently market their mobile apps. For brands, this means a rich, native ad unit that mashup the best of Twitter Cards and Promoted Tweets. Users can effortlessly install and engage with apps, directly from the Twitter timeline.

Bruce Daisley, Twitter UK MD, confirms that the advertisers only pay when a user click on ads and there is no cost for retweet, quotes, reply , favorite and follow on these ads, which means ads can help to kill two birds with one stone, engaging for free and paying only on app downloads.

However, mobile ads have one drawback, they can’t detect users’ phone and identify if the app is already installed on their phones. For example if you have Square App already installed on your phone, Twitter still may show a @Square app mobile ad if they think you are a potential user.

Another, issue raised by users was about spamming i.e. no one likes to see unwanted ads on their time line, considering Twitter is a very real time system.

2. Why Twitter thinks mobile ads will be a great success with brands

The points Twitter makes for mobile ads success are:
•80% Active users access Twitter on mobile
•61% Twitter users have downloaded apps on their phone
•66% of Twitter Users who have downloaded an app do so while watching TV
•Twitter has 250m active users with 15m users alone in the UK
•Twitter owned MoPub mobile ads exchange gives access to 1bn users to advertisers.

3.What does this mean for businesses and brands?

Twitter demonstrates two main benefits of mobile ads for businesses. , 1) The app registration will be higher than using non-Twitter mobile ads. 2)Cost per installation will decrease. And to support that, they have two case studies from @GetTaxi, who have seen a 34% increase in their mobile app registration, and from @Lovoo, who experienced cost per installation decrease of 65%.

Overall, Twitter mobile ads can be a very good innovative option for marketers, as it allows them to target people in real time and, if targeting is set precisely, conversion can be very high. However, there is still scope for Twitter to improve their offering and they have competition in Facebook.

Five ways Brands use Twitter for marketing and commerce

Five ways Brands use Twitter for marketing and commerce

Whereas Facebook is mainly to socialize with friends and family, LinkedIn is for business networking and Pinterest is all about lifestyle, Twitter is one of the social media tools that cannot be categorized for a specific demographic. On Twitter you can mingle with friends, family and colleagues in a discreet way and at the same time you can also engage with brands to get updates and deals… or moan about their products and services! In fact, when Twitter launched their IPO, they categorically said (on S1 form) that “Twitter is what you like to be” and to certain extent businesses are launching their Twitter campaign on same lines. For example, if you look at recent experiments from brands aiming at promotion and commerce, they are not using traditional display advertising ads; instead they are more interactive, data driven and deeply linked to transactions.
We have collected five recent Twitter marketing and commerce examples to give more insight to readers’ on what may lie in the future of Twitter marketing, especially digital marketers and brands!

1.Tweet To Add Product to Shopping Basket

With Amazon and Twitter’s recent partnership, Twitter users can add any Amazon product to their shopping cart just via hashtag (#AmazonCart). The way it works is, first the shopper links their Amazon and Twitter accounts and then, whenever they see any link to an Amazon product on their timeline, they can reply to that tweet with #AmazonCart in order to add that item to their Amazon shopping cart so that they can buy later.
Amazon Twitter Commerce

2.Tweet(s) to Macro Blog

Marc Andreessen (Netscape founder and investor), followed by Satya Nadella (Microsoft CEO), has recently started a new trend (#tweetstorm) on Twitter where they tweeted multiple times in a very short interval to present their views on a topic. Usually, they tweeted about 10 tweets and if we sum up total characters based on 140chars/tweet, it would be around 1400chars or around 350 words, which is enough to present your views on a subject. These tweets became an instant hit and received thousands of retweets, replies and favorites, which means the reach has gone beyond million people, and are also picked up by popular technology blogs to feed into their content.
Marc Andreessen TwitterStorm

3.Live Twitter Streaming at #LFW

During London Fashion Week in April this year, Burberry live streamed their entire fashion show on Twitter and as a result was trending on Twitter for almost the whole week – needless to say it brought huge publicity to their brand as thousands of people were engaging, commenting and analyzing their products.

4.Real Time Twitter Data Charts

Billboard Twitter Real-Time Charts tracks the ups and downs of trendy songs on the social network over the previous hour, 24 hours, and seven days. The sophisticated system takes into account US-based tweets including combinations of artist names, songs titles, Twitter handles, hashtags, words like “listen”, #nowplaying and streaming links to work out who’s hot and who’s cooling down like a hot egg in a bucket of ice cream.

5.Tweet to Find Product

Payasugym.com has introduced tweet-to-find-product service, which allows users to find nearest gym simply by a tweet with location. See example below: