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TweepForce E-Commerce Twitter Tools: Ideal Across Industries

TweepForce E-Commerce Twitter Tools: Ideal Across Industries

TweepForce is an ideal solution for digital agencies and brands who want to enable their customers to purchase and/or reserve products right through Twitter. Until TweepForce, the capabilities for e-commerce through Twitter was largely non-existent. Now, however, e-commerce via TweepForce Twitter tools is a viable, profitable solution for businesses across all industries and all niches. Following are three case studies in which TweepForce was used as such solutions for various brands:

Techrocks

TechRocks, a popular social retail group, uses TweepForce to sell tickets; in one such case, the group was organizing a music festival for some local companies. TechRocks successfully sold its tickets by using TweepForce Twitter tools. The organizer of TechRocks, Pete Doyle, says that he uses TweepForce because the group wants to make it easy for people to register for its events on a single tweet in a time-efficient manner.

In this particular case, users tweet TechRocks to check the availability of tickets, and TechRocks Live replied with availability information and a booking hashtag for the users to use. Those users then replied with that booking hashtag to book the tickets they wanted, and TechRocks confirmed the booking using a reply Tweet chosen by them.

OpenTable UK

OpenTable UK relies on TweepForce Twitter tools for their customers to be able to reserve their tables via tweets. It was a pilot project run by TweepForce via its social commerce platform. OpenTable UK opted to link its call center directly to the TweepForce platform to ensure customers would enjoy an experience with seamless booking.

In this case, users tweet to check the availability for a specified location, and the OpenTable handler returns the nearest four restaurants, along with the booking hashtag. The users then tweet back with the number of people, time, and the date they would like to book. The restaurant at hand either confirms or cancels the booking, and the user receives a confirmation or cancellation tweet.

DMG Group

TweepForce Twitter tools are great for client books of other industries, as well, as DMG Group demonstrates. DMG Group is a B2B travel company that relies on TweepForce for its client bookings all over the globe. DMG Group is a hotel retailer; TweepForce has integrated to the established API for real-time booking capabilities to enable users to book hotels straight through Twitter.

With DMG Group and TweepForce, users tweet to check hotel availability for a chosen location, and the nearest three hotels with availability are tweeted to the user, along with a booking hashtag. The users reply with the number of people, the date, and the length of stay desired. The DMG Group handler then books the hotel using the live API, then replies to the user with a confirmation or rejection tweet.

Get Started for Free with TweepForce

The above companies display just a few of the ways that digital agencies, brands, and digital in-house teams tap into the potential of the 300 million active Twitter users with e-commerce capabilities through TweepForce. TweepForce is a self-service suite of Twitter tools that allows users to tweet to buy and tweet to reserve products and services, right through Twitter. Customers can complete purchases easily and quickly, and brands are able to extend into the mobile market with Twitter in an all-new way that will build their brands and ultimately, their bottom lines.

Get Started today with TweepForce for free and see what your brand can offer the world of Twitter e-commerce!

Tweepforce Case Study

How @Burberry managed to trend @Twitter during #LFW

How @Burberry managed to trend @Twitter during #LFW

London Fashion week (#LFW) attracts almost all top fashion brands from all over the world. However it was Burberry who managed to make most of Twitter power and trended in the UK and EU for almost 3 days. We looked into their Twitter content distribution strategy during London Fashion Week, which can help businesses in future to leverage Twitter to gain maximum exposure, especially when they are participating in an event!

Live Streaming from the Event

Burberry live streaming to their front stage ramp shows was embedded to their tweets so that viewers could watch the live show on Twitter in real time. Tweets were retweeted and favourited by everyone from the general public to fashion magazines, and therefore reached out to millions of people.

Tweeted Celebrity Pictures

Burberry tweeted pictures of celebrities like Bradley Cooper and Harry Styles, and these celebrity pictures got lots of engagement through their fans and helped the brand to continuously trend Bradley Cooper

Backstage Pictures

Tweeted backstage pictures gave a glimpse of how things work behind the scenes.

Used Vine to Demonstrate Products

Vine videos can be embed to tweets and Burberry took huge advantage of this by showcasing their new range in Vine videos. Again, these tweets get lots of attention and helped the brand to keep buzzing on Twitter during the event.

Four Examples of Using Twitter for Commerce, PR & Lead Generation

Four Examples of Using Twitter for Commerce, PR & Lead Generation

We have compiled a list of tweets (or Twitter campaigns) run by businesses or celebrities to leverage Twitter for commerce, public relations and lead generation.

These examples can be very useful to digital marketers or an in-house digital marketing team, to help set up Twitter campaigns for their businesses or customers.

1.Starbucks – give away free stuff on special occasions to build PR

On Veterans Day, 11 November, Starbucks tweeted that they were giving away a tall brewed coffee to veterans, active duty military men and women, and active duty spouses, with a #Thankavet hashtag and a link to their web page dedicated to veterans.

This good gesture was hugely appreciated by the Twitterati and was Retweeted and favourited over 4,000 and 3,000 times respectively. It surely drove high traffic to the attached link too.

2.Pizza Hut – time-bound offers drive attention and feedback

Pizza Hut, with over 600,000 followers, actively runs time-bound exclusive competitions on Twitter. On one such occasion this resulted in over 400 retweets and 300 favorites, in addition to loads of feedback from their customers.

3.Ticketmaster – Celebrities Sell

Katy Parry tweeted her UK tour dates and a link to tickets on Ticketmaster. The tweet has gone viral with around 5,000 retweets and favorites and tickets at Ticketmaster were sold out within minutes!

4.American Express – Make it real time and conversational

American express is experimenting with real Twitter commerce where users can tweet to ask for deals for their favorite brands! The concept is gaining momentum and over 1m people used this tool to request deals for their favorites brands!

Takeaway for businesses

Through these examples, the idea is to demonstrate to businesses or brands that there are various ways to get traction on Twitter, such as give away free stuff, or offer exclusive deals and then allow users to transact via or on Twitter. Not all the above techniques fit every businesses, but the business can do some analysis based on their products and services to see what they can offer for free or exclusively, and then run campaigns as above to get the most out of Twitter!

Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

Tweepforce continue to roundup Twitter stories and help businesses leverage this platform for businesses and product development.

Rouhani to Tim Cook on Twitter

Tim Cook (Apple CEO), contrary to his predecessor (Steve Jobs), has jumped on the Twitter bandwagon with several other noticeable tech CEOs including Yahoo CEO Marissa Mayer, Tesla CEO Elon Musk and Dell CEO Michael Dell. Cook’s decision to join the social network demonstrates that Apple has recognised Twitter as a PR tool to reach out to both shareholders and customers.

Recounting his phone discussion with President Obama as “historic,” Iranian President Hassan Rouhani took to Twitter on Friday with a series of captivating tweets that amazed and cheered many foreign policy observers.

Takeaway for Businesses

Twitter is becoming the first port of call for public relations for bigger brands and celebrities, and therefore businesses and industry analysts within organisations must keep an eye on Twitter for relevant stories so that they can help businesses shape their future strategies;

Twitter Stats Shows More @mention than Links and Hashtags

A recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder captured 4,376,230 tweets, sent from 3,370,796 accounts.

The main findings are:

  • Hashtags were used in just over 13% of tweets.Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times.

  • Only 11% of all tweets enclosed URLs, which is less than half as many as stated by other studies. Social and content platforms are predictably the most popular links. E.g

  • For linking: YouTube ranks first, though Facebook would be number one if apps.facebook.com was included. The next three most commonly linked-to sites are Instagram, Ask.fm and Twitpic.

  • People like to have conversations on Twitter, as it seems that 57.2% of tweets contained an @username mention. Some 46.8% of tweets started with an @username.

  • Takeaway for Businesses

    More @mention i.e. engagements among Twitter users, means that now businesses must engage in conversations on Twitter and think beyond scheduling tweets with links to their content and hashtags. Brands could consider using the Tweepforce’s Twitter engagement feature, which enables customers to initiate a conversation on Twitter that can continue until commerce is done!

    Trending on Twitter Increases Brand Awareness

    Twitter analysed 35 randomly-selected Promoted Trends running in 2012 and 2013 and the study highlights three ways Promoted Trends drive business outcomes:

    1. increased brand advocacy;
    2. greater purchase consideration;
    3. Long-term impact on earned media.

    Takeaway for businesses:

    Perhaps buying promoted trends is too expensive for small and medium-sized businesses, but finding ways to trends on Twitter can be good for businesses in the long run. Have a look at our last week’s roundup, where we highlighted ways to trend on Twitter.