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How @KitKat is Using the #HaveABreak Hashtag for Marketing on Twitter

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How @KitKat is Using the #HaveABreak Hashtag for Marketing on Twitter

One of the best ways to increase your reach on twitter is to use the right hashtag, which can link to audience sentiments and trigger higher engagement. Hashtags should be precise, easy to remember and unique.

KitKat is one of the brands that have successfully converted their famous tag line (“Have a break”) into an hashtag (#Haveabreak) on Twitter that people can relate to and often tweet with, which enables the brand to engage with and reach out to their potential customers.

For example, the following user uses the hashtag when having a break from a busy morning and KitKat retweets with a quote which results in multiple favourites and retweets.

In the examples below, KitKat replies to tweets with #Haveabreak and that invokes others to join in the conversation or favourite and retweet those replies.

KitKat often posts very funny images (around the have a break theme) with the hashtag, which again triggers many engagements in the form of favourites, replies, and retweets.


Overall, businesses like KitKat can use their tagline as a hashtag to engage people and slowly help them build buzz around their brand. However, the key is simplicity and entertaining content, so that the audience can relate to it.

How @Burberry managed to trend @Twitter during #LFW

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How @Burberry managed to trend @Twitter during #LFW

London Fashion week (#LFW) attracts almost all top fashion brands from all over the world. However it was Burberry who managed to make most of Twitter power and trended in the UK and EU for almost 3 days. We looked into their Twitter content distribution strategy during London Fashion Week, which can help businesses in future to leverage Twitter to gain maximum exposure, especially when they are participating in an event!

Live Streaming from the Event

Burberry live streaming to their front stage ramp shows was embedded to their tweets so that viewers could watch the live show on Twitter in real time. Tweets were retweeted and favourited by everyone from the general public to fashion magazines, and therefore reached out to millions of people.

Tweeted Celebrity Pictures

Burberry tweeted pictures of celebrities like Bradley Cooper and Harry Styles, and these celebrity pictures got lots of engagement through their fans and helped the brand to continuously trend Bradley Cooper

Backstage Pictures

Tweeted backstage pictures gave a glimpse of how things work behind the scenes.

Used Vine to Demonstrate Products

Vine videos can be embed to tweets and Burberry took huge advantage of this by showcasing their new range in Vine videos. Again, these tweets get lots of attention and helped the brand to keep buzzing on Twitter during the event.

How @Tesco, @Argos and @KitKat used Twitter in the Holiday Season

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How @Tesco, @Argos and @KitKat used Twitter in the Holiday Season

Twitter is the place where users (or buyers) show their real time emotions about everything from leisure to entertainment and, more importantly for these companies, shopping. And some businesses are very good at capturing these emotions, especially in the festive season, by offering last minute deals and delivery options, or running competitions to give away freebies. For the next holiday season, we have collected some examples below to inspire other brands, businesses and digital agencies to run last minute holiday season organic campaigns on Twitter.

Argos – Gave free vouchers to become part of the #DontPanic Timeline

Argos ran a very smart campaign to allow users to win vouchers if they gave a reason for not panicking about last minute Xmas shopping (with hashtag #Dontpanic). #DontPanic was a very frequent trend used by shoppers on Twitter and this campaign helped Argos to become part of this hashtag timeline, with multiple retweets and favourites.

KitKat – Captured user emotions by presenting a nice picture

KitKat, rather than giving free vouchers or a deal, tweeted with a very festive picture to engage users, and the image was retweeted and favourited over 3,000 times. The gist is, businesses need not necessarily offer deals or freebies; they can also offer something to add cheer in this share economy where everyone wants to reach out to loved
ones with some special gifts.

Tesco – Ran a competition aligned to a popular TV series

Tesco designed a very clever campaign to leverage the festive mood along with Twitter and TV viewership alignment, as they ran an exclusive campaign on Twitter to giveaway free Downton Abbey DVDs in exchange for users tweeting with hashtag #GetMeToDownton and following their account. The campaign got good traction with over 1000 clicks and multiple retweets and favorites.

Twitter recap for businesses, brands and digital marketers

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Twitter recap for businesses, brands and digital marketers

Since Twitter launched its IPO, the company has been updating its products and services almost daily to speed up the monetisation. We have summarised all the recent launches for digital marketers inside or outside of companies, so that they can remain on top of this ever-evolving real-time social network.

1 Extended their advertising products outside USA

On 13 November, Twitter announced that small- and medium-sized businesses in the UK, Ireland and Canada will now be able to make use of its self-serve advertising platform.

Twitter’s suites of ad products include Promoted Tweets, Promoted Accounts, and Promoted Trends. 

Earlier, all businesses outside the US had to coordinate with Twitter in order to place their ads, which limited the social network’s reach. With this announcement, it is likely that more businesses will now sign on to place ads on the network, increasing its revenue streams.

2. Align advertising to TV Programs

Twitter announced the availability of TV ad targeting on Twitter. According to Twitter:

“TV ad targeting enables marketers to engage directly with people on Twitter who have been exposed to their ads on TV. Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable, while making it easy for marketers to run always-on Twitter campaigns that complement and amplify their TV creative.”

However, TV ad targeting for Promoted Tweets is available in a limited beta to selected partners running national TV commercials in the U.S.

 3. Custom Timeline on TweetDeck and Developer API

Twitter will let you build custom timelines based on topics, hashtags and more from TweetDeck. Twitter has also introduced an API to allow developers to build this functionality into their products.

This is an extension to their list service and will allow users to create powerful streams of information out of Twitter’s open data, effectively allowing anyone to create individual streams of data custom-made to a topic. The topics could be anything that’s comprised in a tweet, such as hashtags, a phrase like ‘going out’ or event-specific keywords like ‘X-Factor’ or ‘Tech Meetup’.

 4. DM option is removed and Block User is reinstated

Just a month after the public backlash following an abundance of spamming, Twitter has just removed its option for users to receive direct messages (DM) from any follower, whether or not that follower is being followed on Twitter. DMs can now only be sent to a user who is following you.

Under the short-lived change on Thursday, a blocked Twitter user could view or tweet at the person who blocked him or her, but that activity would have been rendered invisible to the victim, as if the offending account did not exist. Five hours later, Twitter canceled the change, and reverted the “block” feature to its original setting.

Takeaway for businesses

Clearly Twitter is still evolving, with many products coming to market and some being removed, but the gist is that Twitter, with real-time data, especially when people are watching TV or following live events, can be a formidable channel for marketers to promote their products and services. And with the introduction of their self-service advertising channel, it has become easier to promote things on this network. The marketer should also not forget that Twitter is still one of the most open networks and there are many tools, including TweepForce, out there to help them promote and transact on Twitter.