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For Better Engagement, Twitter Must Introduce “Remind Me” Option

For Better Engagement, Twitter Must Introduce “Remind Me” Option

Being a power Twitter user,  I often favourite many tweets so that I can go through them later. However some of the tweets are time bound or an invite to an event, which means if I don’t access them on time, I miss them , leading to loss of opportunity, business development and/or productivity. Therefore, I am suggesting that Twitter adds a “remind me” option within tweets and Twitter cards. Please see below for more details.

What is the product feature?

I am proposing to introduce a “Remind Me” option within tweet entities in order to improve the end user’s experience, service utilisation and engagement on Twitter.

I strongly believe this feature will also help Twitter to bring more engagement with Twitter plus give deeper insight into users’ real interests and intent, and later on this feature can be monetised via Twitter Ads!

What is the problem?

When I see a tweet for a future event, there is no way I can set a reminder within Twitter to follow up that event, which means I could miss out on some very important events and that could cause loss of productivity, money, entertainment, and time.

For example

If there is a time bound offer from a brand, such as tickets for popular concert on sale in the future, I can’t set a reminder, and if I miss that sale I can’t buy the product at a discounted price or I have to buy from resellers, which could cost me 2-3 times the list or discounted price.

Twitter Remind Me Option    Twitter Remind Me Option

Similarly, I can miss potential business and/or skill development opportunities, if I miss a Twitter chat or Q&A for a topic that can help me to engage with possible clients, suppliers, and/or other stakeholders.

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I have also listed multiple examples for which I would like to set a reminder to utilise Twitter for both productivity, engagement and entertainment.

E.g. if I like to watch live TV interviews or talk shows:

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Also, if I like to be reminded of relevant skill development programs:

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Or want to catch up with live entertainment events!

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What is the Solution?

The solution is a “Remind Me” option within tweet entities. The way it would work is that when I select the Remind Me option, I should be able to set a reminder date/time (default should be event time detected from tweet) and subsequently as per the reminder instructions, that tweet would be pinned at the top of my notification area, which will eventually trigger a notification on my mobile to alert me about the event.

Twitter can introduce the same feature via Twitter Card with a “Remind Me” button that can prompt features like add event to calendar and create/RSVP event to your friends.

I have drawn some sketches below to demonstrate how this option should work.

 Step 1 – Select Remind Me Option

Users should be able to select the Remind Me option from both web and app!

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Step 2 – Set Reminder (Time and Date)

This option will enable the user to set time and date to remind him/her of an event. The system should be intelligent enough to figure out time and date from the tweet. However, the user should be able modify reminder settings to receive an alert at their convenience.

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Step 3: Notify User

As per the reminder (date and time), the Tweet should be pinned at the top in the notification tab – which will also trigger DM and Push Notification.

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The above notification will trigger push notification on phones.

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Twitter Card Option

I think Twitter can introduce a more advanced version via Twitter Cards where users can add events to their calendars or RSVP to others via a tweet!

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Deep link Twitter mobile app ads can reduce cost per installation for brands

Deep link Twitter mobile app ads can reduce cost per installation for brands

Twitter hosted an event (#AppsUntapped) for digital marketers in their London office. The event was all about introducing a “mobile app” twitter ads campaign to digital marketers. The event was nicely planned with an introduction from @brucedaisley, and then @RossySheil talked about mobile campaigns followed by case studies from @gettaxi and @lovoo. And then on following day there was an APP Promotion summit (#APS2014) that also touched on Twitter mobile installation ads. We have collected and analyzed some comments from these events and put some thoughts around Twitter mobile ads for brands.

1.How Twitter mobile ads work

Twitter has developed a full suite of targeting, creative and measurement tools to allow businesses to efficiently market their mobile apps. For brands, this means a rich, native ad unit that mashup the best of Twitter Cards and Promoted Tweets. Users can effortlessly install and engage with apps, directly from the Twitter timeline.

Bruce Daisley, Twitter UK MD, confirms that the advertisers only pay when a user click on ads and there is no cost for retweet, quotes, reply , favorite and follow on these ads, which means ads can help to kill two birds with one stone, engaging for free and paying only on app downloads.

However, mobile ads have one drawback, they can’t detect users’ phone and identify if the app is already installed on their phones. For example if you have Square App already installed on your phone, Twitter still may show a @Square app mobile ad if they think you are a potential user.

Another, issue raised by users was about spamming i.e. no one likes to see unwanted ads on their time line, considering Twitter is a very real time system.

2. Why Twitter thinks mobile ads will be a great success with brands

The points Twitter makes for mobile ads success are:
•80% Active users access Twitter on mobile
•61% Twitter users have downloaded apps on their phone
•66% of Twitter Users who have downloaded an app do so while watching TV
•Twitter has 250m active users with 15m users alone in the UK
•Twitter owned MoPub mobile ads exchange gives access to 1bn users to advertisers.

3.What does this mean for businesses and brands?

Twitter demonstrates two main benefits of mobile ads for businesses. , 1) The app registration will be higher than using non-Twitter mobile ads. 2)Cost per installation will decrease. And to support that, they have two case studies from @GetTaxi, who have seen a 34% increase in their mobile app registration, and from @Lovoo, who experienced cost per installation decrease of 65%.

Overall, Twitter mobile ads can be a very good innovative option for marketers, as it allows them to target people in real time and, if targeting is set precisely, conversion can be very high. However, there is still scope for Twitter to improve their offering and they have competition in Facebook.

How @KitKat is Using the #HaveABreak Hashtag for Marketing on Twitter

How @KitKat is Using the #HaveABreak Hashtag for Marketing on Twitter

One of the best ways to increase your reach on twitter is to use the right hashtag, which can link to audience sentiments and trigger higher engagement. Hashtags should be precise, easy to remember and unique.

KitKat is one of the brands that have successfully converted their famous tag line (“Have a break”) into an hashtag (#Haveabreak) on Twitter that people can relate to and often tweet with, which enables the brand to engage with and reach out to their potential customers.

For example, the following user uses the hashtag when having a break from a busy morning and KitKat retweets with a quote which results in multiple favourites and retweets.

In the examples below, KitKat replies to tweets with #Haveabreak and that invokes others to join in the conversation or favourite and retweet those replies.

KitKat often posts very funny images (around the have a break theme) with the hashtag, which again triggers many engagements in the form of favourites, replies, and retweets.


Overall, businesses like KitKat can use their tagline as a hashtag to engage people and slowly help them build buzz around their brand. However, the key is simplicity and entertaining content, so that the audience can relate to it.

How @Burberry managed to trend @Twitter during #LFW

How @Burberry managed to trend @Twitter during #LFW

London Fashion week (#LFW) attracts almost all top fashion brands from all over the world. However it was Burberry who managed to make most of Twitter power and trended in the UK and EU for almost 3 days. We looked into their Twitter content distribution strategy during London Fashion Week, which can help businesses in future to leverage Twitter to gain maximum exposure, especially when they are participating in an event!

Live Streaming from the Event

Burberry live streaming to their front stage ramp shows was embedded to their tweets so that viewers could watch the live show on Twitter in real time. Tweets were retweeted and favourited by everyone from the general public to fashion magazines, and therefore reached out to millions of people.

Tweeted Celebrity Pictures

Burberry tweeted pictures of celebrities like Bradley Cooper and Harry Styles, and these celebrity pictures got lots of engagement through their fans and helped the brand to continuously trend Bradley Cooper

Backstage Pictures

Tweeted backstage pictures gave a glimpse of how things work behind the scenes.

Used Vine to Demonstrate Products

Vine videos can be embed to tweets and Burberry took huge advantage of this by showcasing their new range in Vine videos. Again, these tweets get lots of attention and helped the brand to keep buzzing on Twitter during the event.