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Twitter recap for businesses, brands and digital marketers

by Tweepforce 0 Comments
Twitter recap for businesses, brands and digital marketers

Since Twitter launched its IPO, the company has been updating its products and services almost daily to speed up the monetisation. We have summarised all the recent launches for digital marketers inside or outside of companies, so that they can remain on top of this ever-evolving real-time social network.

1 Extended their advertising products outside USA

On 13 November, Twitter announced that small- and medium-sized businesses in the UK, Ireland and Canada will now be able to make use of its self-serve advertising platform.

Twitter’s suites of ad products include Promoted Tweets, Promoted Accounts, and Promoted Trends. 

Earlier, all businesses outside the US had to coordinate with Twitter in order to place their ads, which limited the social network’s reach. With this announcement, it is likely that more businesses will now sign on to place ads on the network, increasing its revenue streams.

2. Align advertising to TV Programs

Twitter announced the availability of TV ad targeting on Twitter. According to Twitter:

“TV ad targeting enables marketers to engage directly with people on Twitter who have been exposed to their ads on TV. Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable, while making it easy for marketers to run always-on Twitter campaigns that complement and amplify their TV creative.”

However, TV ad targeting for Promoted Tweets is available in a limited beta to selected partners running national TV commercials in the U.S.

 3. Custom Timeline on TweetDeck and Developer API

Twitter will let you build custom timelines based on topics, hashtags and more from TweetDeck. Twitter has also introduced an API to allow developers to build this functionality into their products.

This is an extension to their list service and will allow users to create powerful streams of information out of Twitter’s open data, effectively allowing anyone to create individual streams of data custom-made to a topic. The topics could be anything that’s comprised in a tweet, such as hashtags, a phrase like ‘going out’ or event-specific keywords like ‘X-Factor’ or ‘Tech Meetup’.

 4. DM option is removed and Block User is reinstated

Just a month after the public backlash following an abundance of spamming, Twitter has just removed its option for users to receive direct messages (DM) from any follower, whether or not that follower is being followed on Twitter. DMs can now only be sent to a user who is following you.

Under the short-lived change on Thursday, a blocked Twitter user could view or tweet at the person who blocked him or her, but that activity would have been rendered invisible to the victim, as if the offending account did not exist. Five hours later, Twitter canceled the change, and reverted the “block” feature to its original setting.

Takeaway for businesses

Clearly Twitter is still evolving, with many products coming to market and some being removed, but the gist is that Twitter, with real-time data, especially when people are watching TV or following live events, can be a formidable channel for marketers to promote their products and services. And with the introduction of their self-service advertising channel, it has become easier to promote things on this network. The marketer should also not forget that Twitter is still one of the most open networks and there are many tools, including TweepForce, out there to help them promote and transact on Twitter. 

Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

Tweepforce continue to roundup Twitter stories and help businesses leverage this platform for businesses and product development.

Rouhani to Tim Cook on Twitter

Tim Cook (Apple CEO), contrary to his predecessor (Steve Jobs), has jumped on the Twitter bandwagon with several other noticeable tech CEOs including Yahoo CEO Marissa Mayer, Tesla CEO Elon Musk and Dell CEO Michael Dell. Cook’s decision to join the social network demonstrates that Apple has recognised Twitter as a PR tool to reach out to both shareholders and customers.

Recounting his phone discussion with President Obama as “historic,” Iranian President Hassan Rouhani took to Twitter on Friday with a series of captivating tweets that amazed and cheered many foreign policy observers.

Takeaway for Businesses

Twitter is becoming the first port of call for public relations for bigger brands and celebrities, and therefore businesses and industry analysts within organisations must keep an eye on Twitter for relevant stories so that they can help businesses shape their future strategies;

Twitter Stats Shows More @mention than Links and Hashtags

A recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder captured 4,376,230 tweets, sent from 3,370,796 accounts.

The main findings are:

  • Hashtags were used in just over 13% of tweets.Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times.

  • Only 11% of all tweets enclosed URLs, which is less than half as many as stated by other studies. Social and content platforms are predictably the most popular links. E.g

  • For linking: YouTube ranks first, though Facebook would be number one if apps.facebook.com was included. The next three most commonly linked-to sites are Instagram, Ask.fm and Twitpic.

  • People like to have conversations on Twitter, as it seems that 57.2% of tweets contained an @username mention. Some 46.8% of tweets started with an @username.

  • Takeaway for Businesses

    More @mention i.e. engagements among Twitter users, means that now businesses must engage in conversations on Twitter and think beyond scheduling tweets with links to their content and hashtags. Brands could consider using the Tweepforce’s Twitter engagement feature, which enables customers to initiate a conversation on Twitter that can continue until commerce is done!

    Trending on Twitter Increases Brand Awareness

    Twitter analysed 35 randomly-selected Promoted Trends running in 2012 and 2013 and the study highlights three ways Promoted Trends drive business outcomes:

    1. increased brand advocacy;
    2. greater purchase consideration;
    3. Long-term impact on earned media.

    Takeaway for businesses:

    Perhaps buying promoted trends is too expensive for small and medium-sized businesses, but finding ways to trends on Twitter can be good for businesses in the long run. Have a look at our last week’s roundup, where we highlighted ways to trend on Twitter.

    Tweepforce™ Announces Official Launch of New Customer Driven Twitter Marketing Tool

    Tweepforce™ Announces Official Launch of New Customer Driven Twitter Marketing Tool
    Customer driven Twitter Marketing Tool!

    London, June 18, 2013 — Tweepforce™, a self-service twitter marketing tool is launched today, bringing Twitter and other data platforms together at www.tweepforce.co.uk. Built from the ground up using the latest social media, geo-location, semantic and data technologies, Tweepforce™ aims to leverage Twitter’s real-time openness, agility and vastness. enabling businesses, brands, and digital agencies to manage their Twitter presence beyond customer service and reputation management to build a client story, promote and distribute their content on demand, and learn from data all on a single platform.

    “The magic of Tweepforce™ has always been at the intersection of automation, customer driven interactions, self-service product promotion, and discovery,” said Tweepforce™ client Daniel Doherty. “Tweepforce™ is designed to help businesses to drive traffic, foster collaboration, and promote product discovery via Twitter. New features and tools work seamlessly across desktop and mobile devices to provide an integrated and complementary experience.”

    The entirely new platform was developed by cutting edge social media ‘hackers’ including product managers, designers and developers, and refined by feedback from businesses during the site’s beta. One Engagement+ feature evolved from business feedback is an automated tool that allows customers to not only discover products or services but also secure or book them via a single tweet.

    Tweepforce™ also offers a lead generation tool, which filters and process millions of tweets based on location, sentiments, and keywords and social profiling to generate leads, product development and customer management. For reporting, Tweepforce™ delivers its Graph Insights, an analytics suite that offers a set of visualized data reports telling businesses how big their audience is, which tweeps are most influential, and what’s resonating with the readers.

    Committed to software automation to increase Twitter engagement and reduce management costs, Tweepforce™ is a highly visible self-service marketing tool to help businesses and digital agencies to manage their Twitter campaigns. The site’s admin allows setup of automated campaigns for lead generation and engagement+.

    Tweepforce™ offers three kinds of packages: the business development package enables businesses to generate leads, drive traffic and collect useful data; the professional package gives business development plus additional features like custome- driven automated engagement, running loyalty programs etc.; finally; the enterprise solution allows digital agencies to white-label our technology to allow them to offer our services to their clients under their brand.

    Starting today, Tweepforce™ is officially available at www.tweepforce.co.uk and is giving free access to brands and digital agencies. After selecting the appropriate package, businesses can log in using their Twitter account and access their tools and reports easily.

    Disclaimer: Tweepforce™ is not a Twitter partner company and not by any means associated with Twitter. However we use their open source API, as per their terms and conditions, to offer our products and services.

    TweepForce™ is a unique Twitter marketing suite, helping your organisation to create a compelling presence on the world’s most open and fastest growing social platform, amplify your content, track campaign ROI and ultimately drive real business results. TweepForce™ allows you to make better decisions in marketing, sales and service, decisions that will impact your product line. We enable businesses to turn insights into action, and interaction into customers.