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How @Burberry, @Tim_Cook & @dragonJones use @Twitter for #Commerce

How @Burberry, @Tim_Cook & @dragonJones use @Twitter for #Commerce
Twitter News for Business

Following the success of our last blog post on Twitter marketing campaigns for businesses development and commerce, we have compiled more examples of Twitter marketing that can help businesses, brands or digital marketers to set Twitter campaigns to drive traffic, commerce and public relationships or reach out to bigger audience.

1.Apple – Greetings and Thank You Message Invokes positive emotions

Despite Apple’s very limited presence on social networks, Tim Cook (Apple CEO) recently joined Twitter and in his one of tweets, he greeted people on Thanksgiving and thanked them for their support! Guess what – emotions poured in from all over the world with lots of praise from him personally and for Apple. Plus the tweet got over 1,500 retweets and favorites.

2.Burberry – Use Twitter as first port to announce new products and services

Burberry, one of London’s top fashion brands, uses Twitter to announce their new product lines, which has resulted in a huge following ( 200K+) on Twitter because fans knows that they will find information on Twitter well before any other website or news site!

3.PutneySocial.co.uk – Let users find your product or service on Twitter in real time

One of our clients, putenysocial.co.uk, using TweepForce’s engagement+ package, has launched an unique product and service finding service on Twitter which allows people to find out about the latest events in the local area just by tweeting to their Twitter handle.
The real-time nature of this service has made their Twitter account very popular in the Putney are of London, where users tweet to find the nearest place to eat out, or find out about leisure or social events.

4.Peter Jones –Trend on Twitter by Giveaway Freebies for a Hashtags

Peter Jones, entrepreneur of Dragon’s Den fame, runs a 12 day hashtag campaign every year to give away free stuff on Twitter when people use the hashtag along with following his various Twitter accounts . The results are phenomenal, as every day the hashtag trends in the UK (straight away saving a huge cost on Twitter advertising), along with multiple retweets and favorites to extend the reach of corresponding businesses to millions of people both inside and outside of Twitter!

5.Kellogg’s – Run competitions to build audience and get Feedback

Kellogg’s runs Twitter competitions where people can answer a question with hashtag to win free Kellogg’s cereals. The tweet has already been retweeted and favorited over 70 times and by repeatedly running these kinds of competitions their number of followers on Twitter has swelled over 19,000;

Tweepforce Roundup (27Aug): Recent Twitter Trends, Stats & Apps for Businesses

Tweepforce Twitter Roundup brings together all stories related to Twitter statistics, current and evolving product updates and third party applications and how these developments can help brands to leverage this social media platform to grow their business. Let’s start with, how Twitter as a platform is evolving

Twitter is embedding information beyond 140 chars

Twitter introduced a fresh approach to explain the story behind popular tweets, adding a “related headlines” section below tweets that have been entrenched on other websites. Clicking through to a tweet’s permalink page will show websites that have included those links, adding context around tweets that might otherwise be difficult to comprehend.

Tweet with related stories.

Twitter is localising information

Techcrunch has spotted that like the Trending TV feature on Twitter, proximity-based alerts are also rendered around hashtags, such as for actual, in-person events nearby rather than TV programs. This is one more example of Twitter’s play to be the platform of choice for discussions about all occasions, i real and virtual. Overall Twitter is finding ways to become a powerful player in location-based services so that they can drive revenues in the form of paid placements.

Then see Twitter Statistics, Facts and Figures

According to a new Twitter study, below are the Twitter statistics related to tweets per day to per second:

In another case study for Eventbrite (the online ticketing company), analysts started assessing the value of a Facebook share in 2010 using their own in house technology; back then it was worth $2.52. In 2012 their latest study illustrates that the value per Facebook share has augmented to $4.15 which is an increase of 65%. The most fascinating statistic is that the value of a Twitter share has grown by 330%, from $0.43 to a $1.85. LinkedIn’s value has only risen minimally, by 2%.

Furthermore according to the study, despite Twitter not generating the same level of revenue for Eventbrite, the traffic statistics show that Twitter drives more traffic per share than Facebook, with 33 visits per share compared to Facebook’s 14 visits per share. LinkedIn visits per share are not irrelevant at 10 visits per share, but sit at less than one third of the Twitter stat.

How are Twitter and third parties controlling spamming and malware?

Twitter knows spam is an issue, and their users know well that the social network has its fair share of it. Therefore a team of researchers is working to combat this problem. In a paper released this week, they explained how they’ve been working with Twitter to take a close look at how fraudulent accounts are made and how they can be stopped, and they’ve already come up with some promising results. The team, made up of researchers from George Mason University, the International Computer Science Institute, and the University of California, Berkeley, teamed with Twitter to buy over 127,000 dubious, automatically-generated accounts from 27 different suppliers over a ten-month period. Their aim was to try and create a way to block spam accounts before they’re created or before they’re used to spread viruses across the web. With Twitter’s help, the team were able to recognise a set of identifiers that could be used to determine when accounts were created using bots. Subsequently, when the researchers tried to buy 14,000 additional Twitter followers after Twitter implemented the suggested changes, 90% were dead on arrival.

And finally what these recent Twitter developments means to businesses:

Looking at current Twitter progress, the platform is on the rise when it comes to both sharing content per day and click through rate once content is shared on the platform. In addition, Twitter is rendering information based on interest and location with no place for spam accounts. Therefore brands can think of taking following steps to drive more traffic and revenue via Twitter:

Tip 1: Tweeting must be integrated to social media strategy

Businesses must integrate content distribution via Twitter into their social media strategy and share as much as relevant content using Twitter tools like Hootsuite or Bufferapp, which give an option to schedule content distribution based on their followers’ activities to gain maximum reach. The auto schedule feature also stops businesses from seeming to spam their content to followers. Businesses can use promoted tweets in order to reach people with similar interests, demographics and location to their product.

Tip 2: Tweets must contain relevant hashtag and location specific information

As Twitter is focusing more on rendering location-based information, businesses must include as much as location specific information via geo-tagging, setting up profile location, using local hashtags and scheduling messages as per local or event timeframes.

Tip 3: Disengage bogus followers and focus more on engagement

Recently, Twitter has been doing everything in their power to reduce spamming, through tightening their API usage rules and working with data scientists to identify patterns that indicate spamming, so that they can offset those issues. This means that to grow their following, businesses must do more engagement by identifying potential customers using Twitter advance search or relevant hashtags, or use tools that can identify a target audience and subsequently leverage various Twitter actions such as @mention, Retweet, Favourite or adding them to lists, to overcome the Twitter API limitation.

Ten Ways to Use Twitter to Improve Your Business

Ten Ways to Use Twitter to Improve Your Business

There is little doubt that with over 200 million active users, Twitter is one area where forward thinking business owners should be focusing their attentions. However, as many businesses have found out to their cost, the use of social media to propel a business forward is an action which requires careful planning, effort and forethought if it is to prove successful.

There are many key points to establishing a successful Twitter campaign, ten of which we’ve listed below;

 1. Look after your Existing Followers

 It’s all too easy to concentrate on new opportunities only, but that could be erroneous. If there are already people interacting, reacting to your posts and communicating with you then ensure that you give them your attention too.

 2. Welcome New Followers

 If people have taken the time to follow you then let them know they have been seen and matter to you. Developing the relationship with a friendly tweet could be hugely beneficial.

 3. Invite People In

 If you have customer contact forms or email out information to your customers then ask for their Twitter information so that you can add them to your following list.

 4. Keep it Geographical

If you know you’re going to be basing either yourself or your new product in a specific location, check your followers list and give them a shout. Invite them to see you and ensure that they know you’ve sought them out especially.  

 5. Look for Cries for Help

Twitter is often a place to vent frustration and it’s well worth the effort of ensuring that if your customers are having problems with your products or services, you’re on hand to deliver an apology and/or solution quickly and effectively.

6. Remember Your Hashtags

If you’re already using keywords to strong effect in your website and/or blog then it’s well worth considering that they could be just as useful and give strong results in Twitter.  

7. Investigating your Customers

If your customers are tweeting about something then it’s important to them – make it important to you too and use it in conversation with them and they’ll soon see that you’re paying close attention.

8. Follow Your Viewers

You don’t only have to follow those people who’ve followed you. Why not look at users who’ve viewed your page and haven’t followed and follow them – they’ll soon notice you!

9. Testimonials

Where clients have taken the time to tweet positive things about your products, take the time to retweet them as testimonials

10. Spy on the Competition

Monitoring leads who mention your competitors can give you a huge advantage as you get to see what they like or dislike and act accordingly.  

7 reasons for brands to use twitter for business & product development

7 reasons for brands to use twitter for business & product development

A recent Twitter case study for companies reveals that Twitter can not only be a strong medium for customer service or reputation management, but can also be a very strong source for business and product development. In addition, there are some additional case studies which suggest that organisations can grow on Twitter faster than Facebook! Here we have summarised reasons for why small and big businesses must leverage Twitter for lead generation, product discovery and delivery, to make real revenue!

1. Realtime sheer numbers can’t be ignored

Twitter, with 200M+ monthly active users globally, 120M+ active mobile users monthly, one billion Tweets every 2.5 days and with each Twitter user following an average of six brands, presents a strong case that brands should not to ignore this medium and should find ways to tap realtime buzz to generate leads and convert those leads into real revenue!

2. Tweets with intents and interest invite brands to reach out to consumers

The best thing about Twitter is that the people show their interest and intent in realtime. For example, if a user is intending to buy a smartphone, a simple tweet to ask for suggestions can usually attract lots of attention from all over the place. In this example, where a user tweets for suggestions before buying a smartphone, his friends and followers reply, and brands can also tap into this opportunity to promote their product.

3. Twitter has a vast mobile presence

Over 60% of Twitter active users access the social network via a mobile device and further studies suggest that those who use their mobile as a primary device are three times more likely to access Twitter while shopping compared to the average user, 53% more likely to recall seeing an ad compared to average user and 66% more likely to retweet. Overall, Twitter is one of the most accessed social networks via mobile devices and the growing popularity of mobiles is a great reason for businesses to find ways to leverage this network to reach out to as many consumers as they can. Plus, a Twitter app can even substitute for a mobile app and save huge costs for businesses, compared to aligning their content to different mobile platforms and then promoting their products!

4. Twitter is the social network most aligned to TV viewership

A Twitter study claims that 85% of US mobile device owners incorporate their device into their TV viewing experience monthly, 64% of Twitter mobile-primary users use Twitter in front of the TV at home, 25% of Twitter mobile-primary users tweet about the shows they’re watching and an 8.5% increase in Twitter volume correlates with a 1% increase in viewership ratings! In addition Twitter bought online sentiment analysis start-up Blufin Labs and joined hands with Nielsan Research to demonstrate that Twitter is poised to leverage an automatic connection between their platform and TV viewership.

5. Tweets can embed to other platforms to enhance the customer journey

140 character Tweets with image, video and call to action button can be embed into any website or blog by adding a simple code and embedded tweets stand out on the page because they include graphic elements, so they draw the eyes of your visitors. If a business replies, Twitter posts not only the reply, but also the original tweet, giving you a conversation view. This puts individual tweets into context so they make more sense. Recently Twitter launched Twitter Card, which enables businesses to embed call to action buttons, such as a link to an app store or shopping cart check out. So a tweet with YouTube and Vine Video or a Flickr image with call to action button can be integrated into any website and enrich the customer experience!

6. A hashtag can reach across networks i.e. multiply audience

Recent adoption of the hashtag by Facebook confirms the power of this scripted language, which is universally accepted by Google+ and LinkedIn. However, Twitter has dominated conversations centred around the hashtag (#) for quite some time. If we believe the experts, “Twitter’s major pitch to advertisers is to tack little hashtag addendums and catchphrases onto the end of their commercials. From there, a viewer can do a quick search for the hashtag to track conversation about the ad and connect with other folks. Same with TV marketers: Identify a hashtag with your show and viewers can talk about the action in real time.” This means Twitter, with cross platform publishing tools like Hootsuite, provides a huge opportunity for brands to join the hashtag bandwagon and reach out across networks like Facebook, LinkedIn and Google+!

7. Twitter API enables a combination of manual and automation actions

Despite the recent negative press that Twitter received for their API’s terms and conditions, they still have a more open and rich API than any other social network, which means with the help of tools like Hootsuite, Tweetdeck and now Tweepforce, businesses can leverage this very realtime 24*7 platform by amalgamating manual and automatic actions for business and product development. For example, a business can set an automatic search for people interested in their products and services and once relevant tweets are collected, they can manually take appropriate actions against each tweet.

Twitter is a real-time data powerhouse, combines consumer interests like TV viewership, and intent (active users follow at least six brands), and reaches a huge mobile audience, crossing networks via hashtag and embedded tweets. It can definitely help brands’ lead generation and product development, going well beyond reputation management!