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Why Digital Agencies Should Use TweepForce

Why Digital Agencies Should Use TweepForce

TweepForce is changing the way e-commerce is done, opening up the Twitter market to digital agencies, businesses, and digital in-house teams who are looking to increase traffic, improve sales conversions, and save big money on advertising. So what all do digital agencies have to gain by using TweepForce?

Attract Larger Budget Clients

Established brands with the larger budgets are always searching for new, industry-leading, ground-breaking channels with which they can drive sales. With TweepForce as part of the offering, your digital agency will be able to offer exactly that to the biggest spending brands out there, across the globe. These big-budget agencies are looking for the agencies that can provide an alternative to the same old offerings.

Make Your Agency Stand Out

When digital agencies are able to offer a unique, powerful delivery channel for sales, they themselves differentiate themselves from the competition – a key force in expanding that agency’s bottom line. Every agency out there offers the same channels, the same marketing tactics, and the same advertising strategies – these include SEO, PPC, content writing, SERP ad placement, social media management, and the like. With TweepForce, digital agencies and in-house digital teams are able to offer a product that businesses can’t get at the typical agencies yet.

When digital agencies offer TweepForce to their customers, they’re able to sell more than just a unique product. They’re able to offer a way for their clients to leverage the expansive world of Twitter and the 250 million users it attracts. Digital agencies can, through TweepForce, offer a unique way to have clients’ customers initiate the conversation, rather than those clients paying for and pushing ads – which can often be viewed as spam. The results? Increased business leads, higher conversions, and a higher rate of customer satisfaction.

Save Money on Display Ads and More

Speaking of offering clients a way to maximize key points of any successful business, digital agencies should also use TweepForce to save their clients’ money on advertising. TweepForce campaigns will save money on everything from display ads to social media management. Rather than paying thousands of dollars and stretching budgets to push non-focused ads across the Internet, brands will be able to spend less with TweepForce on a more effective, customer-initiated, marketing channel that increases sales conversions and ultimately, their ROIs for marketing can grow exponentially.

Tapping into the Mobile Market

While e-commerce is not, by itself, a new offering, what is new is that TweepForce offers a way to leverage the power of one of the largest mobile-heavy markets in existence. Twitter plays host to a massive mobile audience – in fact, 80% of its 250 million users access the application from their mobile phones! This is an enormous market that, until TweepForce, was largely untapped byway of e-commerce.

Digital agencies will be able to offer to their clients the ability to cater to those mobile audiences, drive more traffic to their site or app, increase their social media following, influence and presence, find more leads increase conversions between leads and transactions, gamify product discover, increase their mobile presence and tap into that colossal mobile market.

Why Use TweepForce when Clients Have a Mobile App?

Digital agencies will find that even when their clients already have a mobile app, there are many benefits to be gained from offering TweepForce to those clients. Apps rely heavily on Internet connection, smart device functionality, and GPS connection; this means that those apps may not be readily accessible all the time. TweepForce, in contrast, leverages the Twitter platform, which means that brands can provide services and products at any time, from any location, on any device – even SMS-enabled ones.

White Labeling the Ultimate Twitter Marketing Tool

One of the biggest reasons for digital agencies and in-house digital teams to use TweepForce is for white-labeling purposes. Digital agencies are able to buy a TweepForce package that is designed specifically for this very purpose – and the entire TweepForce technology can bear the name of the digital agency. These agencies will be able to offer lead generation, product development, discovery and delivery to all of their clients with their own branding.

 

Take a different approach to social media e-commerce with TweepForce: the self-service Twitter marketing tool equipped with the ability to create targeted, analytics-driven campaigns based on hashtags, geotags, and keywords. Get started for free today!

 

 

 

Tweepforce Roundup (27Aug): Recent Twitter Trends, Stats & Apps for Businesses

Tweepforce Twitter Roundup brings together all stories related to Twitter statistics, current and evolving product updates and third party applications and how these developments can help brands to leverage this social media platform to grow their business. Let’s start with, how Twitter as a platform is evolving

Twitter is embedding information beyond 140 chars

Twitter introduced a fresh approach to explain the story behind popular tweets, adding a “related headlines” section below tweets that have been entrenched on other websites. Clicking through to a tweet’s permalink page will show websites that have included those links, adding context around tweets that might otherwise be difficult to comprehend.

Tweet with related stories.

Twitter is localising information

Techcrunch has spotted that like the Trending TV feature on Twitter, proximity-based alerts are also rendered around hashtags, such as for actual, in-person events nearby rather than TV programs. This is one more example of Twitter’s play to be the platform of choice for discussions about all occasions, i real and virtual. Overall Twitter is finding ways to become a powerful player in location-based services so that they can drive revenues in the form of paid placements.

Then see Twitter Statistics, Facts and Figures

According to a new Twitter study, below are the Twitter statistics related to tweets per day to per second:

In another case study for Eventbrite (the online ticketing company), analysts started assessing the value of a Facebook share in 2010 using their own in house technology; back then it was worth $2.52. In 2012 their latest study illustrates that the value per Facebook share has augmented to $4.15 which is an increase of 65%. The most fascinating statistic is that the value of a Twitter share has grown by 330%, from $0.43 to a $1.85. LinkedIn’s value has only risen minimally, by 2%.

Furthermore according to the study, despite Twitter not generating the same level of revenue for Eventbrite, the traffic statistics show that Twitter drives more traffic per share than Facebook, with 33 visits per share compared to Facebook’s 14 visits per share. LinkedIn visits per share are not irrelevant at 10 visits per share, but sit at less than one third of the Twitter stat.

How are Twitter and third parties controlling spamming and malware?

Twitter knows spam is an issue, and their users know well that the social network has its fair share of it. Therefore a team of researchers is working to combat this problem. In a paper released this week, they explained how they’ve been working with Twitter to take a close look at how fraudulent accounts are made and how they can be stopped, and they’ve already come up with some promising results. The team, made up of researchers from George Mason University, the International Computer Science Institute, and the University of California, Berkeley, teamed with Twitter to buy over 127,000 dubious, automatically-generated accounts from 27 different suppliers over a ten-month period. Their aim was to try and create a way to block spam accounts before they’re created or before they’re used to spread viruses across the web. With Twitter’s help, the team were able to recognise a set of identifiers that could be used to determine when accounts were created using bots. Subsequently, when the researchers tried to buy 14,000 additional Twitter followers after Twitter implemented the suggested changes, 90% were dead on arrival.

And finally what these recent Twitter developments means to businesses:

Looking at current Twitter progress, the platform is on the rise when it comes to both sharing content per day and click through rate once content is shared on the platform. In addition, Twitter is rendering information based on interest and location with no place for spam accounts. Therefore brands can think of taking following steps to drive more traffic and revenue via Twitter:

Tip 1: Tweeting must be integrated to social media strategy

Businesses must integrate content distribution via Twitter into their social media strategy and share as much as relevant content using Twitter tools like Hootsuite or Bufferapp, which give an option to schedule content distribution based on their followers’ activities to gain maximum reach. The auto schedule feature also stops businesses from seeming to spam their content to followers. Businesses can use promoted tweets in order to reach people with similar interests, demographics and location to their product.

Tip 2: Tweets must contain relevant hashtag and location specific information

As Twitter is focusing more on rendering location-based information, businesses must include as much as location specific information via geo-tagging, setting up profile location, using local hashtags and scheduling messages as per local or event timeframes.

Tip 3: Disengage bogus followers and focus more on engagement

Recently, Twitter has been doing everything in their power to reduce spamming, through tightening their API usage rules and working with data scientists to identify patterns that indicate spamming, so that they can offset those issues. This means that to grow their following, businesses must do more engagement by identifying potential customers using Twitter advance search or relevant hashtags, or use tools that can identify a target audience and subsequently leverage various Twitter actions such as @mention, Retweet, Favourite or adding them to lists, to overcome the Twitter API limitation.

Ten Ways to Use Twitter to Improve Your Business

Ten Ways to Use Twitter to Improve Your Business

There is little doubt that with over 200 million active users, Twitter is one area where forward thinking business owners should be focusing their attentions. However, as many businesses have found out to their cost, the use of social media to propel a business forward is an action which requires careful planning, effort and forethought if it is to prove successful.

There are many key points to establishing a successful Twitter campaign, ten of which we’ve listed below;

 1. Look after your Existing Followers

 It’s all too easy to concentrate on new opportunities only, but that could be erroneous. If there are already people interacting, reacting to your posts and communicating with you then ensure that you give them your attention too.

 2. Welcome New Followers

 If people have taken the time to follow you then let them know they have been seen and matter to you. Developing the relationship with a friendly tweet could be hugely beneficial.

 3. Invite People In

 If you have customer contact forms or email out information to your customers then ask for their Twitter information so that you can add them to your following list.

 4. Keep it Geographical

If you know you’re going to be basing either yourself or your new product in a specific location, check your followers list and give them a shout. Invite them to see you and ensure that they know you’ve sought them out especially.  

 5. Look for Cries for Help

Twitter is often a place to vent frustration and it’s well worth the effort of ensuring that if your customers are having problems with your products or services, you’re on hand to deliver an apology and/or solution quickly and effectively.

6. Remember Your Hashtags

If you’re already using keywords to strong effect in your website and/or blog then it’s well worth considering that they could be just as useful and give strong results in Twitter.  

7. Investigating your Customers

If your customers are tweeting about something then it’s important to them – make it important to you too and use it in conversation with them and they’ll soon see that you’re paying close attention.

8. Follow Your Viewers

You don’t only have to follow those people who’ve followed you. Why not look at users who’ve viewed your page and haven’t followed and follow them – they’ll soon notice you!

9. Testimonials

Where clients have taken the time to tweet positive things about your products, take the time to retweet them as testimonials

10. Spy on the Competition

Monitoring leads who mention your competitors can give you a huge advantage as you get to see what they like or dislike and act accordingly.