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Twitterati Reaction on Twitter’s IPO Filing [#Infographics]

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Twitterati Reaction on Twitter’s IPO Filing [#Infographics]

Twitter’s IPO filing was made public on 3October 2013 and here is how Twitterverse teared FORM S-1 and tweeted real numbers, or statistics related to company!

What is Twitter?

Active Users and Tweets

Mobile Users

Revenue

Profit and Loss

Revenue Streams

Revenue per User

Twitter IPO Valuation

Share Distribution

Staff/Employees

What is not disclosed?

Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

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Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

Tweepforce continue to roundup Twitter stories and help businesses leverage this platform for businesses and product development.

Rouhani to Tim Cook on Twitter

Tim Cook (Apple CEO), contrary to his predecessor (Steve Jobs), has jumped on the Twitter bandwagon with several other noticeable tech CEOs including Yahoo CEO Marissa Mayer, Tesla CEO Elon Musk and Dell CEO Michael Dell. Cook’s decision to join the social network demonstrates that Apple has recognised Twitter as a PR tool to reach out to both shareholders and customers.

Recounting his phone discussion with President Obama as “historic,” Iranian President Hassan Rouhani took to Twitter on Friday with a series of captivating tweets that amazed and cheered many foreign policy observers.

Takeaway for Businesses

Twitter is becoming the first port of call for public relations for bigger brands and celebrities, and therefore businesses and industry analysts within organisations must keep an eye on Twitter for relevant stories so that they can help businesses shape their future strategies;

Twitter Stats Shows More @mention than Links and Hashtags

A recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder captured 4,376,230 tweets, sent from 3,370,796 accounts.

The main findings are:

  • Hashtags were used in just over 13% of tweets.Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times.


  • Only 11% of all tweets enclosed URLs, which is less than half as many as stated by other studies. Social and content platforms are predictably the most popular links. E.g


  • For linking: YouTube ranks first, though Facebook would be number one if apps.facebook.com was included. The next three most commonly linked-to sites are Instagram, Ask.fm and Twitpic.


  • People like to have conversations on Twitter, as it seems that 57.2% of tweets contained an @username mention. Some 46.8% of tweets started with an @username.


    • Takeaway for Businesses

    More @mention i.e. engagements among Twitter users, means that now businesses must engage in conversations on Twitter and think beyond scheduling tweets with links to their content and hashtags. Brands could consider using the Tweepforce’s Twitter engagement feature, which enables customers to initiate a conversation on Twitter that can continue until commerce is done!

    Trending on Twitter Increases Brand Awareness

    Twitter analysed 35 randomly-selected Promoted Trends running in 2012 and 2013 and the study highlights three ways Promoted Trends drive business outcomes:

    1. increased brand advocacy;
    2. greater purchase consideration;
    3. Long-term impact on earned media.

    Takeaway for businesses:

    Perhaps buying promoted trends is too expensive for small and medium-sized businesses, but finding ways to trends on Twitter can be good for businesses in the long run. Have a look at our last week’s roundup, where we highlighted ways to trend on Twitter.

    Tweepforce Roundup (23 Sep): Twitter Trending , Customer services and Multiple Accounts

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    Tweepforce Roundup (23 Sep): Twitter Trending , Customer services and Multiple Accounts

    Tweepforce Twitter Roundup brings together all stories related to Twitter applications and platform updates and how these developments can help businesses to leverage this platform for business and product development.

    Brands maintain multiple Twitter Accounts

    Brandwatch analyses how over 250 leading brands are using Twitter. This includes how many accounts a brand maintains on Twitter. They found that:
    •The number of brands using multiple Twitter accounts has increased from 7% to 63% over the last three years.
    •In 2012, 35% of brands used multiple accounts, while the majority had just one.
    •A common use of multiple accounts is to have one that allows for engagement – mostly in the form of customer service – and another for offers and company news.
    •Dell has the most Twitter accounts (44), each of them covering a different department.

    Takeaway for businesses:

    Small businesses can also take a leaf out of the growing popularity of multiple accounts among big brands, to cater to various audiences in a distinct way. However, small businesses with limited resources might have to use tools like Hootsuite and Buffer to make sure all accounts are synced and managed properly, as managing multiple accounts can be very time consuming and costly.

    Twitter Finding New ways to Suggest Who to Follow!

    Recently, Twitter launched a mysterious account called “Magic Recs”. This account delivers real time, tailor-made recommendations for users and content via direct message. Its foundation is straight forward: Twitter users that follow “Magic Recs” receive random direct messages that highlight accounts that people in your Twitter network have recently started following.

    Takeaway for businesses:
    Magic Recs is a unique initiative to discover relevant new Twitter accounts and tweets, beyond Twitter’s current features such as on site/application suggestions and an email newsletter. Businesses must be aware of, and make use of, innovations like “Magic Recs”, to ensure that they keep on top of Twitter advancements to grow their follower base, especially when it is free.

    Secrete Behind Twitter Trending Topics

    To be featured in Twitter trending is the ultimate aim for any marketer to get some real traction on Twitter, and knowing the popularity of Twitter trends, the company has also launched its most expensive advertising product so far: Promoted Trends.

    According to estimates, Promoted Trends cost from around $100k/month, so it is far out of reach of small and medium-sized businesses. However Cision Media has done some recent analysis of both global and local trends and given some insight into the logic of trending topics.

    Takeaway for business for Trending Topics:
    1.Choose a non-peak times, like early morning, when people aren’t tweeting along to TV programmes.
    2.Use a new hashtag so that its rise is more pronounced.
    3.Hit as wide an audience as possible in a limited time – the sharper the peak, the more chance you have of trending.

    Twitter Advertising has Made Customer Service Very Public and Real Time

    Annoyed with the way British Airways was tackling the issue of his father’s lost luggage, businessman Hasan Syed decided to shout about it on Twitter. But rather than just a normal status update, Hasan bought a promoted tweet. Six hours after the tweet went live, it was picked up by technology blog Mashable and then read by thousands of Twitter users, retweeted and commented on.

    But BA took another four hours to react with the following message:

    “Sorry for the delay in responding, our Twitter feed is open 09:00-17:00 GMT. Please DM [direct message] your baggage ref and we’ll look into this.”

    In other words, for British Airways the damage was done as this tweet was also picked up from BBC to CNN, and reached a huge audience.

    Takeaway for Businesses:
    1. The good news is that Twitter has made customer service real time and a two-way stream, but if requests and queries are not dealt with promptly, brands can incur substantial reputation damage.
    2. Use Twitter advance search or tracking tools to ensure relevant tweets are picked up as soon as they go live, so that appropriate action can be taken.
    3. Identify Twitter as one of the preferred mediums of customer management, so that queries made on this can be dealt as soon as possible.

    Tweepforce roundup (17Sep): Twitter Card, Bing News & Bulk Clampdown

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    Tweepforce roundup (17Sep): Twitter Card, Bing News & Bulk Clampdown

    As usual, we have compiled all Twitter related stories that can help businesses, brands and digital agencies to stay on top of Twitter developments and leverage this platform for product developments, lead generation and sales generation. With Twitter popularity growing far faster than any other social network, and the company also gearing up for an IPO, there are lots of products, advertising and statistical updates coming from within and outside of the organisation.

    Twitter has open up Twitter Cards for all businesses

    Following a beta test in May, Twitter announced that all businesses will have access to their Lead Generation Cards. The Twitter card is a new expandable tweet format, which allows businesses to add a lot more information including text, images and video into a tweet. In addition, the businesses can access user’s Twitter handles, email address and names to fill up any information needed when the user navigates via Twitter card to their website.
    Overall, As Twitter continues to rise, and continues to splinter into many services, they are enabling businesses to add more and more content, to trigger marketing activities to inevitably follow up.

    Takeaway for business:
    The Twitter card goes a step further than Google and Facebook display ads, which have text, image and a link to website support. The more sophisticated Twitter card enables brands to not only display content in rich media but also to extract users’ personal info, such as email, name and location, to pre-fill landing page info when a user navigates via Twitter card to their website or application. (See following Twitter card example from our client Putney Social.)

    Bing News now Features Trending Topics from Twitter

    Bing News now displays (USA only) the latest buzz from Facebook and Twitter along with Bing headlines. Collecting information from across the Web, Bing’s real-time views of the most relevant breaking trends and social conversations are available all in one place. From now on, if a user searches for a celebrity or politician or a review of a popular product that’s making headlines, the recent news topics from Twitter about that person and product will also be displayed on the right side of the search result page based on popular “tweets.”

    To ensure that only news content from Twitter shows up in Bing News, Bing displays links from Twitter only for sites that are also listed in Bing News.
    Bing News with twitter Feed

    Takeaway for businesses:
    With some smart content creation and distribution, businesses can be featured on Bing news search page for relevant topics. They need to think out how to become part of Bing news and do relevant Twitter updates so that a combination of both can be displayed on the Bing news page.

    Twitter’s Bulk Follow Clampdown

    As per the tweet from Dick Costolo (CEO Twitter), the company has come down very strongly on auto and bulk following/(un)Following via API and has disengaged this service.

    Takeaway for Businesses:
    This can be good news for businesses, who won’t receive many bogus followers, people who follow a Twitter account in order to beef up their own following i.e. in the absence phony followers, the businesses now can realistically estimate their reach on Twitter.

    But The flip side of the argument against automation is that those businesses and brands that want to communicate, market or provide support to their customers cannot auto-follow their real followers straight away. Instead, they now have to rely on human resources to follow them manually, which can slow the process. And due to Twitter’s rule of not allowing a DM to be sent to non-followers, users might be forced to send public messages, rather than direct messages, including complaints that could dent company reputation.