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Twitter Marketing Case Studies from Top Airlines

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Twitter Marketing Case Studies from Top Airlines

Recently Socialbakers tweeted an infographics showing the most socially or Twitter active airlines and to our surprise, many big names like British Airways, Virgin Atlantic, and Emirates were missing. So we decided to investigate further on Twitter about the airlines not featured in the infographics.

British Airways is more tweeting more about how good their services are and their picture of economy class with more leg room get lots of traction. i.e. BA is using Twitter for more for publicising their good services than offering discounts and announcements about new flights.;

Virgin Atlantic has recently run a little Red (#littlered) campaign and a picture of their new campaign with new flights from Aberdeen and Glasgow went really viral with many retweets, reply and favorites.

KLM ran a campaign to give freebies to those who want to use their new flight from Newcastle and retweet and follow them on twitter. No doubt many takers followed, and retweeted their tweet in the hope of winning free tickets.

Emirates posted their Airbus 380 landing for the first time at Glasgow airport and the tweet went viral as it manages to capture Glasgow people’s imagination.

Conclusion:
Just because some Airlines are tweeting less, this doesn’t mean that they are not leveraging this platform;, instead they are focusing more on posting unique content and going viral.;

How @Burberry managed to trend @Twitter during #LFW

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How @Burberry managed to trend @Twitter during #LFW

London Fashion week (#LFW) attracts almost all top fashion brands from all over the world. However it was Burberry who managed to make most of Twitter power and trended in the UK and EU for almost 3 days. We looked into their Twitter content distribution strategy during London Fashion Week, which can help businesses in future to leverage Twitter to gain maximum exposure, especially when they are participating in an event!

Live Streaming from the Event

Burberry live streaming to their front stage ramp shows was embedded to their tweets so that viewers could watch the live show on Twitter in real time. Tweets were retweeted and favourited by everyone from the general public to fashion magazines, and therefore reached out to millions of people.

Tweeted Celebrity Pictures

Burberry tweeted pictures of celebrities like Bradley Cooper and Harry Styles, and these celebrity pictures got lots of engagement through their fans and helped the brand to continuously trend Bradley Cooper

Backstage Pictures

Tweeted backstage pictures gave a glimpse of how things work behind the scenes.

Used Vine to Demonstrate Products

Vine videos can be embed to tweets and Burberry took huge advantage of this by showcasing their new range in Vine videos. Again, these tweets get lots of attention and helped the brand to keep buzzing on Twitter during the event.

How @Tesco, @Argos and @KitKat used Twitter in the Holiday Season

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How @Tesco, @Argos and @KitKat used Twitter in the Holiday Season

Twitter is the place where users (or buyers) show their real time emotions about everything from leisure to entertainment and, more importantly for these companies, shopping. And some businesses are very good at capturing these emotions, especially in the festive season, by offering last minute deals and delivery options, or running competitions to give away freebies. For the next holiday season, we have collected some examples below to inspire other brands, businesses and digital agencies to run last minute holiday season organic campaigns on Twitter.

Argos – Gave free vouchers to become part of the #DontPanic Timeline

Argos ran a very smart campaign to allow users to win vouchers if they gave a reason for not panicking about last minute Xmas shopping (with hashtag #Dontpanic). #DontPanic was a very frequent trend used by shoppers on Twitter and this campaign helped Argos to become part of this hashtag timeline, with multiple retweets and favourites.

KitKat – Captured user emotions by presenting a nice picture

KitKat, rather than giving free vouchers or a deal, tweeted with a very festive picture to engage users, and the image was retweeted and favourited over 3,000 times. The gist is, businesses need not necessarily offer deals or freebies; they can also offer something to add cheer in this share economy where everyone wants to reach out to loved
ones with some special gifts.

Tesco – Ran a competition aligned to a popular TV series

Tesco designed a very clever campaign to leverage the festive mood along with Twitter and TV viewership alignment, as they ran an exclusive campaign on Twitter to giveaway free Downton Abbey DVDs in exchange for users tweeting with hashtag #GetMeToDownton and following their account. The campaign got good traction with over 1000 clicks and multiple retweets and favorites.

How @Burberry, @Tim_Cook & @dragonJones use @Twitter for #Commerce

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How @Burberry, @Tim_Cook & @dragonJones use @Twitter for #Commerce
Twitter News for Business

Following the success of our last blog post on Twitter marketing campaigns for businesses development and commerce, we have compiled more examples of Twitter marketing that can help businesses, brands or digital marketers to set Twitter campaigns to drive traffic, commerce and public relationships or reach out to bigger audience.

1.Apple – Greetings and Thank You Message Invokes positive emotions

Despite Apple’s very limited presence on social networks, Tim Cook (Apple CEO) recently joined Twitter and in his one of tweets, he greeted people on Thanksgiving and thanked them for their support! Guess what – emotions poured in from all over the world with lots of praise from him personally and for Apple. Plus the tweet got over 1,500 retweets and favorites.

2.Burberry – Use Twitter as first port to announce new products and services

Burberry, one of London’s top fashion brands, uses Twitter to announce their new product lines, which has resulted in a huge following ( 200K+) on Twitter because fans knows that they will find information on Twitter well before any other website or news site!

3.PutneySocial.co.uk – Let users find your product or service on Twitter in real time

One of our clients, putenysocial.co.uk, using TweepForce’s engagement+ package, has launched an unique product and service finding service on Twitter which allows people to find out about the latest events in the local area just by tweeting to their Twitter handle.
The real-time nature of this service has made their Twitter account very popular in the Putney are of London, where users tweet to find the nearest place to eat out, or find out about leisure or social events.

4.Peter Jones –Trend on Twitter by Giveaway Freebies for a Hashtags

Peter Jones, entrepreneur of Dragon’s Den fame, runs a 12 day hashtag campaign every year to give away free stuff on Twitter when people use the hashtag along with following his various Twitter accounts . The results are phenomenal, as every day the hashtag trends in the UK (straight away saving a huge cost on Twitter advertising), along with multiple retweets and favorites to extend the reach of corresponding businesses to millions of people both inside and outside of Twitter!

5.Kellogg’s – Run competitions to build audience and get Feedback

Kellogg’s runs Twitter competitions where people can answer a question with hashtag to win free Kellogg’s cereals. The tweet has already been retweeted and favorited over 70 times and by repeatedly running these kinds of competitions their number of followers on Twitter has swelled over 19,000;