TweepForce E-Commerce Twitter Tools: Ideal Across Industries

TweepForce E-Commerce Twitter Tools: Ideal Across Industries

TweepForce is an ideal solution for digital agencies and brands who want to enable their customers to purchase and/or reserve products right through Twitter. Until TweepForce, the capabilities for e-commerce through Twitter was largely non-existent. Now, however, e-commerce via TweepForce Twitter tools is a viable, profitable solution for businesses across all industries and all niches. Following are three case studies in which TweepForce was used as such solutions for various brands:

Techrocks

TechRocks, a popular social retail group, uses TweepForce to sell tickets; in one such case, the group was organizing a music festival for some local companies. TechRocks successfully sold its tickets by using TweepForce Twitter tools. The organizer of TechRocks, Pete Doyle, says that he uses TweepForce because the group wants to make it easy for people to register for its events on a single tweet in a time-efficient manner.

In this particular case, users tweet TechRocks to check the availability of tickets, and TechRocks Live replied with availability information and a booking hashtag for the users to use. Those users then replied with that booking hashtag to book the tickets they wanted, and TechRocks confirmed the booking using a reply Tweet chosen by them.

OpenTable UK

OpenTable UK relies on TweepForce Twitter tools for their customers to be able to reserve their tables via tweets. It was a pilot project run by TweepForce via its social commerce platform. OpenTable UK opted to link its call center directly to the TweepForce platform to ensure customers would enjoy an experience with seamless booking.

In this case, users tweet to check the availability for a specified location, and the OpenTable handler returns the nearest four restaurants, along with the booking hashtag. The users then tweet back with the number of people, time, and the date they would like to book. The restaurant at hand either confirms or cancels the booking, and the user receives a confirmation or cancellation tweet.

DMG Group

TweepForce Twitter tools are great for client books of other industries, as well, as DMG Group demonstrates. DMG Group is a B2B travel company that relies on TweepForce for its client bookings all over the globe. DMG Group is a hotel retailer; TweepForce has integrated to the established API for real-time booking capabilities to enable users to book hotels straight through Twitter.

With DMG Group and TweepForce, users tweet to check hotel availability for a chosen location, and the nearest three hotels with availability are tweeted to the user, along with a booking hashtag. The users reply with the number of people, the date, and the length of stay desired. The DMG Group handler then books the hotel using the live API, then replies to the user with a confirmation or rejection tweet.

Get Started for Free with TweepForce

The above companies display just a few of the ways that digital agencies, brands, and digital in-house teams tap into the potential of the 300 million active Twitter users with e-commerce capabilities through TweepForce. TweepForce is a self-service suite of Twitter tools that allows users to tweet to buy and tweet to reserve products and services, right through Twitter. Customers can complete purchases easily and quickly, and brands are able to extend into the mobile market with Twitter in an all-new way that will build their brands and ultimately, their bottom lines.

Get Started today with TweepForce for free and see what your brand can offer the world of Twitter e-commerce!

Tweepforce Case Study

Why Digital Agencies Should Use TweepForce

Why Digital Agencies Should Use TweepForce

TweepForce is changing the way e-commerce is done, opening up the Twitter market to digital agencies, businesses, and digital in-house teams who are looking to increase traffic, improve sales conversions, and save big money on advertising. So what all do digital agencies have to gain by using TweepForce?

Attract Larger Budget Clients

Established brands with the larger budgets are always searching for new, industry-leading, ground-breaking channels with which they can drive sales. With TweepForce as part of the offering, your digital agency will be able to offer exactly that to the biggest spending brands out there, across the globe. These big-budget agencies are looking for the agencies that can provide an alternative to the same old offerings.

Make Your Agency Stand Out

When digital agencies are able to offer a unique, powerful delivery channel for sales, they themselves differentiate themselves from the competition – a key force in expanding that agency’s bottom line. Every agency out there offers the same channels, the same marketing tactics, and the same advertising strategies – these include SEO, PPC, content writing, SERP ad placement, social media management, and the like. With TweepForce, digital agencies and in-house digital teams are able to offer a product that businesses can’t get at the typical agencies yet.

When digital agencies offer TweepForce to their customers, they’re able to sell more than just a unique product. They’re able to offer a way for their clients to leverage the expansive world of Twitter and the 250 million users it attracts. Digital agencies can, through TweepForce, offer a unique way to have clients’ customers initiate the conversation, rather than those clients paying for and pushing ads – which can often be viewed as spam. The results? Increased business leads, higher conversions, and a higher rate of customer satisfaction.

Save Money on Display Ads and More

Speaking of offering clients a way to maximize key points of any successful business, digital agencies should also use TweepForce to save their clients’ money on advertising. TweepForce campaigns will save money on everything from display ads to social media management. Rather than paying thousands of dollars and stretching budgets to push non-focused ads across the Internet, brands will be able to spend less with TweepForce on a more effective, customer-initiated, marketing channel that increases sales conversions and ultimately, their ROIs for marketing can grow exponentially.

Tapping into the Mobile Market

While e-commerce is not, by itself, a new offering, what is new is that TweepForce offers a way to leverage the power of one of the largest mobile-heavy markets in existence. Twitter plays host to a massive mobile audience – in fact, 80% of its 250 million users access the application from their mobile phones! This is an enormous market that, until TweepForce, was largely untapped byway of e-commerce.

Digital agencies will be able to offer to their clients the ability to cater to those mobile audiences, drive more traffic to their site or app, increase their social media following, influence and presence, find more leads increase conversions between leads and transactions, gamify product discover, increase their mobile presence and tap into that colossal mobile market.

Why Use TweepForce when Clients Have a Mobile App?

Digital agencies will find that even when their clients already have a mobile app, there are many benefits to be gained from offering TweepForce to those clients. Apps rely heavily on Internet connection, smart device functionality, and GPS connection; this means that those apps may not be readily accessible all the time. TweepForce, in contrast, leverages the Twitter platform, which means that brands can provide services and products at any time, from any location, on any device – even SMS-enabled ones.

White Labeling the Ultimate Twitter Marketing Tool

One of the biggest reasons for digital agencies and in-house digital teams to use TweepForce is for white-labeling purposes. Digital agencies are able to buy a TweepForce package that is designed specifically for this very purpose – and the entire TweepForce technology can bear the name of the digital agency. These agencies will be able to offer lead generation, product development, discovery and delivery to all of their clients with their own branding.

 

Take a different approach to social media e-commerce with TweepForce: the self-service Twitter marketing tool equipped with the ability to create targeted, analytics-driven campaigns based on hashtags, geotags, and keywords. Get started for free today!

 

 

 

Why We Love Twitter Key Facts (And Brands Should Too!)

Why We Love Twitter Key Facts (And Brands Should Too!)

Recently Twitter revealed their Q2 earnings for Year 2014 and, in a huge surprise to its critics, Twitter has posted substantial growth in terms of monthly active users and revenue, and as a result their share price surged by 30%. We have compiled all the key facts that have contributed enormously to Twitter’s recent success and can be very useful to help brands to use Twitter to grow their businesses.

1: Twitter monthly active users (MAU) have grown by 24% and are now around 271m.

2: 640 timeline views per MAU in Q2.

3: Unlike critics’ estimate, only 5% of MAU accounts are considered as spam.

4: 173bn Total Timeline views in Q2, up by 15%.

Twitter MAU Timeline Views

% of Twitter spam users

5: Quarterly revenue up by 124% to $312m.

6: Ad revenue up by 129% to $277m.

7: Data licensing revenue up by 90% to $35m.

8: Ad revenue is $1.6 / 1000 timeline views.

9: Ad revenue is $1.15/MAU.

Twitter revenue q2 2014
Twitter timeline revenue

10: In Q2 brands answered 297,478 fan questions on Twitter, compared to 61,707 on Facebook.

11: Twitter accounted for 2.5% of the world’s mobile ads.

12: Twitter’s recent acquisitions of Gnip (data licensing), CardSpring (Card payment) and Mad Bits (image processing) indicate a strong inclination towards facilitating commerce for brands.

13: Dick Costolo believes the embedded tweet features takes Twitter’s reach beyond 271m MAU to 1bn people.

What Will Twitter Commerce be like in a Year’s Time?

What Will Twitter Commerce be like in a Year’s Time?

Twitter CEO Dick Costolo set his sights on Twitter commerce in 2012, and since then, to consolidate their commerce offerings, the company has been rigorously launching new product features (such as Twitter cards), partnering with brands like Coca-Cola, Starbucks, and Amazon, and acquiring social commerce and analytics companies like Gnip, MoPub, CardSpring, MadBits, and Bluefin Labs.

It seems the stage is set for Twitter to enable commerce for brands; However, commerce on any platform means users should be able to find, buy and have products delivered to their doorstep, on any device, whether it is mobile, laptop or tablet, which would not be an easy task for Twitter, being an open platform with a focus on engagement rather than transactions.

Based on Twitter’s recent product updates and acquisitions we have looked into how Twitter commerce will possibly look like for brands in years to come.

1: Tweet to find product

For any business, the first step in any commerce cycle is to enable customers to find their products and services, and on Twitter that can be done in two ways.

First, Twitter advertising, which means based on a Twitter algorithm around users interest, sponsored tweets will appear on a user’s timeline with a details of products and services. Such as the Twitter mobile app, which has recently gained momentum, where an install option within the tweet takes users directly to the app store. However, when the Twitter timeline view/MAU is in decline, it may not be the best way to find stuff on Twitter.

Second, the customer can tweet to brands to find the product; this is like a product search feature on any ecommerce website, where a user can enter the product name, keyword, category and/or location to find the relevant product. This feature will become more popular, especially when Twitter’s main focus is engagement.

2: Tweet to add a product to the shopping basket

Like an online ecommerce site, once a user can find a product, the next step is to add that product to a shopping basket and to replicate that feature on Twitter; Amazon has recently launched a feature where users can reply to an Amazon tweet with #AmazonBasket hashtag to add products to their online basket. This is still early days and a hybrid approach where the user needs to link their Twitter and Amazon web accounts before using this feature, but a stone has been laid in the road ahead.

3: Tweet to buy product

This is the most challenging and critical area for Twitter to resolve, because to buy a product within a tweet they have to obtain the user’s credit card information, and being a very public platform, I would doubt users would be happy to give their credit card details to or on Twitter. However, Twitter has recently bought CardSpring, a start-up that can link users’ web/social accounts and credit card and be used both on and offline, so possibly users will be able to buy products using CardSpring technology.

Another potential approach could be to allow users to only reserve product on Twitter and then process payment when they arrive at an offline store. For example, for one of our clients (an online restaurant booking service), we have enabled a service where users can reserve their table on Twitter and pay at the restaurant.

4: Tweet to Deliver Product

Twitter has already made huge progress in delivering product with examples like Tweet a coffee and Tweet a Coke. Twitter has partnered with Starbucks and Coke so that users can go on brands’ websites and link their Twitter account and credit card to the brands’ web accounts. Thereafter they can send gift vouchers just via a Tweet. It is still a hybrid approach but in future, via CardSpring technology, Twitter would enable users to link their Twitter accounts to credit cards, after which they can simply tweet to buy a product without linking their Twitter account to brand’s web account.

5: Tweet to customer service

Twitter customer service is already at a very advanced stage, many companies have customer support handlers in place who promptly response to any user queries. In fact, there are many incidences where users have taken to Twitter to force companies to respond publicly. In addition to socialbakers, recent research has confirmed that Twitter has beaten Facebook by far when it comes to customer care.

6: Tweet to reward people

American express runs a Twitter loyalty program where users are rewarded every time they use hashtag (#AmExOffers). There is huge opportunity for running loyalty programs on Twitter, as there are many entities attached to a tweet, such as text, image, location, URL, hashtag, tag pictures, @mention etc. and users can be rewarded every time they use these entities to engage with brands.