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Why We Love Twitter Key Facts (And Brands Should Too!)

by Tweepforce 0 Comments
Why We Love Twitter Key Facts (And Brands Should Too!)

Recently Twitter revealed their Q2 earnings for Year 2014 and, in a huge surprise to its critics, Twitter has posted substantial growth in terms of monthly active users and revenue, and as a result their share price surged by 30%. We have compiled all the key facts that have contributed enormously to Twitter’s recent success and can be very useful to help brands to use Twitter to grow their businesses.

1: Twitter monthly active users (MAU) have grown by 24% and are now around 271m.

2: 640 timeline views per MAU in Q2.

3: Unlike critics’ estimate, only 5% of MAU accounts are considered as spam.

4: 173bn Total Timeline views in Q2, up by 15%.

Twitter MAU Timeline Views

% of Twitter spam users

5: Quarterly revenue up by 124% to $312m.

6: Ad revenue up by 129% to $277m.

7: Data licensing revenue up by 90% to $35m.

8: Ad revenue is $1.6 / 1000 timeline views.

9: Ad revenue is $1.15/MAU.

Twitter revenue q2 2014
Twitter timeline revenue

10: In Q2 brands answered 297,478 fan questions on Twitter, compared to 61,707 on Facebook.

11: Twitter accounted for 2.5% of the world’s mobile ads.

12: Twitter’s recent acquisitions of Gnip (data licensing), CardSpring (Card payment) and Mad Bits (image processing) indicate a strong inclination towards facilitating commerce for brands.

13: Dick Costolo believes the embedded tweet features takes Twitter’s reach beyond 271m MAU to 1bn people.

Twitter Keeps Surprising Brands with new updates Like Tweet within tweet & Buy Now Button

by Tweepforce 0 Comments
Twitter Keeps Surprising Brands with new updates Like Tweet within tweet & Buy Now Button

Through our blog, we keeps brands update with Twitter progress especially any development that can help businesses for commerce, marketing and product development. No doubt Twitter is one of the most open and evolving social networks among its contemporary and therefore, hardly a month goes by when Twitter platform has not updates. For example recently there are two updates, which can be very helpful for brands to develop their business further.

1: Twitter now allows to link tweet with in tweet

Twitter now allows to link tweet within a tweet which means no longer will users have to navigate around from Tweet to Tweet when looking to find the reference of a linked Tweet. The way it works that in the Twitter app, users can paste a link to a previous Tweet, and when it is gone live, it will become an integrated Tweet. This will help tidy-up the linking process while summing up more contexts to an update.

Takeaway for business:
Embedded tweets option can be very useful for digital marketers such as the ability to use this as a reply for a customer. Where Instead of requiring users to click from one tweet to another, they can see instant context and allows users to see full Tweets conversation in one click.

2: Buy Now Button Briefly Appears on Twitter

Apparently shopping within your Twitter Timeline will become reality. A new “Buy now” button displayed on many tweets, all of which included products that link back to a shopping site called Fancy.

The tweets were first identified by tech-news site Recode, and while the buttons appear in both the Timeline and Twitter cards view, however, nothing happens when users actually click on the button. The button only appears on Twitter mobile app, and doesn’t appear on Twitter’s web version

Takeaway for business:
Including buying options to Timeline seems like a certain win for Twitter. Especially when Users are used to of both ads and image previews by now, so the integration of a “Buy now” button wouldn’t be very out of way addition. It would give an option to brand users to buy stuff instantly on Twitter. However, Tweet on timeline with “Buy Now” button may not necessarily prompt users to buy stuff as real time nature of twitter implies that the user is more engage in a live event than shopping intent.

We do not really want to praise around our tool as more appropriate option for twitter commerce but it’s on demand nature for twitter commerce stands it out from Twitter “Buy Now” option.

Twitterati Reaction on Twitter’s IPO Filing [#Infographics]

by Tweepforce 0 Comments
Twitterati Reaction on Twitter’s IPO Filing [#Infographics]

Twitter’s IPO filing was made public on 3October 2013 and here is how Twitterverse teared FORM S-1 and tweeted real numbers, or statistics related to company!

What is Twitter?

Active Users and Tweets

Mobile Users

Revenue

Profit and Loss

Revenue Streams

Revenue per User

Twitter IPO Valuation

Share Distribution

Staff/Employees

What is not disclosed?

Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

by Tweepforce 0 Comments
Tweepforce Roundup(1st Oct): Tim Cook Tweets, Surge in @Mention & Promoted Trends

Tweepforce continue to roundup Twitter stories and help businesses leverage this platform for businesses and product development.

Rouhani to Tim Cook on Twitter

Tim Cook (Apple CEO), contrary to his predecessor (Steve Jobs), has jumped on the Twitter bandwagon with several other noticeable tech CEOs including Yahoo CEO Marissa Mayer, Tesla CEO Elon Musk and Dell CEO Michael Dell. Cook’s decision to join the social network demonstrates that Apple has recognised Twitter as a PR tool to reach out to both shareholders and customers.

Recounting his phone discussion with President Obama as “historic,” Iranian President Hassan Rouhani took to Twitter on Friday with a series of captivating tweets that amazed and cheered many foreign policy observers.

Takeaway for Businesses

Twitter is becoming the first port of call for public relations for bigger brands and celebrities, and therefore businesses and industry analysts within organisations must keep an eye on Twitter for relevant stories so that they can help businesses shape their future strategies;

Twitter Stats Shows More @mention than Links and Hashtags

A recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder captured 4,376,230 tweets, sent from 3,370,796 accounts.

The main findings are:

  • Hashtags were used in just over 13% of tweets.Only 25.8% appeared more than once, and only 0.7% (1,684) more than 50 times.


  • Only 11% of all tweets enclosed URLs, which is less than half as many as stated by other studies. Social and content platforms are predictably the most popular links. E.g


  • For linking: YouTube ranks first, though Facebook would be number one if apps.facebook.com was included. The next three most commonly linked-to sites are Instagram, Ask.fm and Twitpic.


  • People like to have conversations on Twitter, as it seems that 57.2% of tweets contained an @username mention. Some 46.8% of tweets started with an @username.


    • Takeaway for Businesses

    More @mention i.e. engagements among Twitter users, means that now businesses must engage in conversations on Twitter and think beyond scheduling tweets with links to their content and hashtags. Brands could consider using the Tweepforce’s Twitter engagement feature, which enables customers to initiate a conversation on Twitter that can continue until commerce is done!

    Trending on Twitter Increases Brand Awareness

    Twitter analysed 35 randomly-selected Promoted Trends running in 2012 and 2013 and the study highlights three ways Promoted Trends drive business outcomes:

    1. increased brand advocacy;
    2. greater purchase consideration;
    3. Long-term impact on earned media.

    Takeaway for businesses:

    Perhaps buying promoted trends is too expensive for small and medium-sized businesses, but finding ways to trends on Twitter can be good for businesses in the long run. Have a look at our last week’s roundup, where we highlighted ways to trend on Twitter.