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Chatbots To Replace Mobile APPs for M-Commerce

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“Bots today are revolutionizing the arena of customer interaction and making it more convenient for the users.”

Bots are able to have human-like interaction mainly because they are powered by two technologies — artificial intelligence and natural language processing — that provide human-like intelligence to the bots.

According to Gartner’s, by 2021 more than 50% of the enterprise will be spending more per Annam on bots and chatbots creation than traditional mobile app development.

Plus usage of messaging apps is on rise worldwide.

Chatbots are placed at number three in Top Social Media Trends for 2018.

 “Will Chatbots Revolutionize E-commerce?

The retail industry has always been interested in the latest technologies from the cost-control perspective. With over 3 billion active users on messaging platforms worldwide, it is too big an opportunity to miss. Both the economic and technological environments are not only ready for this transition but encourage it. The fast development of AI and machine learning is supporting the idea of an intelligent agent that’s available 24/7, with no mood changes or HR-related issues.

Rules of Chatbot Development for E-commerce

Once the novelty effect wears out, customers start paying attention to how helpful the chatbot is, and this is where its underlying logic should serve the purpose as accurate as possible. Excellent bots are user-centric, intelligent and accommodating of the latest UX principles. If necessary, they even adapt to local markets by using geo-targeting.”  Sophia Brooke

 WHICH MEANS?

  • Businesses will have more opportunities in engaging with consumers using chatbots on private messenger services such as Facebook Messanger, twitter DM, Alexa Skills etc
  • Chatbots will be a scalable form of customer service at a low cost.
  • Over the time, bots will be integrated with voice commands as well as text.
  • Chatbots will redefine the way consumers receive information and take action.
  • Chatbots will change the experience of online sales, product discovery and recommendation i.e. will become main channel for M-Commerce.

TweepForce is Officially Launching!

by Tweepforce 0 Comments
TweepForce is Officially Launching!

TweepForce is a suite of Twitter e-commerce tools for businesses, digital agencies, and digital in-house teams who recognize the power and potential of tapping into the social media market in a new, game-changing way via Twitter.

More than 300 million people use Twitter on a daily basis; it’s an enormous market that has been largely void of e-commerce capabilities, until now. With TweepForce, businesses are able to make their products and services available for purchase and for reservation to customers – right through Twitter.

What is TweepForce?

TweepForce is a self-service suite of Twitter tools that allows businesses to sell their goods and services to customers. Businesses can make products available for purchase and/or for reservation, and customers can easily and quickly complete transactions using hashtags that are designated by the businesses.

By using TweepForce for Twitter e-commerce, businesses are able to measure and manage customer information, they are empowered by automating yet personalizing Twitter engagement, they generate leads and follow up in real time, increase conversions, and are able to leverage the power of Twitter e-commerce – all with the easy-to-use TweepForce Twitter tools.

What Kinds of Businesses Use TweepForce?

Any brand that wants to enable their customers to buy and/or reserve products through Twitter can benefit from teaming up with TweepForce, which offers a viable, profitable solution for businesses in any niche, and in any industry.

Restaurants can allow customers to reserve tables; entertainment venues can make access to tickets available; shops can enable customers to purchase goods – the possibilities are endless with TweepForce. Brands running tweet-to-buy and tweet-to-reserve campaigns are able to actively control their campaigns with tools for profile management, product management, campaign management, and more.

Read up on a few case studies of actual TweepForce clients and see what TweepForce does to help their businesses reach the millions of potential customers that use Twitter every day.

Why Should Digital Agencies Use TweepForce?

TweepForce has opened up the Twitter market to businesses and agencies who want to improve sales conversions, increase traffic, and save money on advertising. Brands that use the TweepForce suite of Twitter tools stand out from the competition, as they are able to offer a unique, powerful sales delivery channel.

In addition, digital agencies that use TweepForce are able to offer new, industry-leading channels to use for driving sales – something that established brands with larger budgets are constantly searching for. It’s the big-budget companies that are looking for agencies that can offer an alternative to the same old marketing ploys – they’re looking for brands that use TweepForce.

For many companies, businesses, and agencies, the marketing portion of the budget is huge – sometimes astronomical. Unfortunately, much of that budget is spent on marketing techniques, methods, and tactics that either don’t attract enough of an audience or attract the wrong type of audience – the type that isn’t interested. One unique aspect about TweepForce is that it enables the customer to initiate the conversation, instead of the other way around.

In this manner, marketing budgets used for TweepForce aren’t spent creating and pushing ads randomly that can cost millions of dollars, only to be ignored or brushed aside by consumers who aren’t interested. Instead, agencies that use TweepForce are able to spend less on a marketing channel that is more effective, and is also customer-initiated. Instead of paying millions to push non-focused ads all over the Internet, with TweepForce, businesses are able to increase sales and ultimately, their ROIs, thanks to a controlled, powerful marketing channel.

The mobile market is huge, and Twitter commands an enormous number of users. 80% of those who use Twitter do so right from their mobile phones and devices, so TweepForce is the ideal suite of tools to turn that usage into sales! Agencies can even white label TweepForce offerings, which means they are able to offer their own clients the ability to cater to the millions of mobile Twitter users, increase their mobile following, gamify product discovery and reap the benefits of increasing their presence in the mobile marketplace.

Businesses, digital agencies, and in-house digital marketing teams who want to take a new, profitable approach with e-commerce rely on TweepForce to create analytics-driven campaigns that are targeted, customer-initiated, and focused. From drastically reducing the marketing budget to increasing sales conversions, businesses reach no limit when they use TweepForce as their Twitter marketing tool. Get started for free today.

What Will Twitter Commerce be like in a Year’s Time?

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What Will Twitter Commerce be like in a Year’s Time?

Twitter CEO Dick Costolo set his sights on Twitter commerce in 2012, and since then, to consolidate their commerce offerings, the company has been rigorously launching new product features (such as Twitter cards), partnering with brands like Coca-Cola, Starbucks, and Amazon, and acquiring social commerce and analytics companies like Gnip, MoPub, CardSpring, MadBits, and Bluefin Labs.

It seems the stage is set for Twitter to enable commerce for brands; However, commerce on any platform means users should be able to find, buy and have products delivered to their doorstep, on any device, whether it is mobile, laptop or tablet, which would not be an easy task for Twitter, being an open platform with a focus on engagement rather than transactions.

Based on Twitter’s recent product updates and acquisitions we have looked into how Twitter commerce will possibly look like for brands in years to come.

1: Tweet to find product

For any business, the first step in any commerce cycle is to enable customers to find their products and services, and on Twitter that can be done in two ways.

First, Twitter advertising, which means based on a Twitter algorithm around users interest, sponsored tweets will appear on a user’s timeline with a details of products and services. Such as the Twitter mobile app, which has recently gained momentum, where an install option within the tweet takes users directly to the app store. However, when the Twitter timeline view/MAU is in decline, it may not be the best way to find stuff on Twitter.

Second, the customer can tweet to brands to find the product; this is like a product search feature on any ecommerce website, where a user can enter the product name, keyword, category and/or location to find the relevant product. This feature will become more popular, especially when Twitter’s main focus is engagement.

2: Tweet to add a product to the shopping basket

Like an online ecommerce site, once a user can find a product, the next step is to add that product to a shopping basket and to replicate that feature on Twitter; Amazon has recently launched a feature where users can reply to an Amazon tweet with #AmazonBasket hashtag to add products to their online basket. This is still early days and a hybrid approach where the user needs to link their Twitter and Amazon web accounts before using this feature, but a stone has been laid in the road ahead.

3: Tweet to buy product

This is the most challenging and critical area for Twitter to resolve, because to buy a product within a tweet they have to obtain the user’s credit card information, and being a very public platform, I would doubt users would be happy to give their credit card details to or on Twitter. However, Twitter has recently bought CardSpring, a start-up that can link users’ web/social accounts and credit card and be used both on and offline, so possibly users will be able to buy products using CardSpring technology.

Another potential approach could be to allow users to only reserve product on Twitter and then process payment when they arrive at an offline store. For example, for one of our clients (an online restaurant booking service), we have enabled a service where users can reserve their table on Twitter and pay at the restaurant.

4: Tweet to Deliver Product

Twitter has already made huge progress in delivering product with examples like Tweet a coffee and Tweet a Coke. Twitter has partnered with Starbucks and Coke so that users can go on brands’ websites and link their Twitter account and credit card to the brands’ web accounts. Thereafter they can send gift vouchers just via a Tweet. It is still a hybrid approach but in future, via CardSpring technology, Twitter would enable users to link their Twitter accounts to credit cards, after which they can simply tweet to buy a product without linking their Twitter account to brand’s web account.

5: Tweet to customer service

Twitter customer service is already at a very advanced stage, many companies have customer support handlers in place who promptly response to any user queries. In fact, there are many incidences where users have taken to Twitter to force companies to respond publicly. In addition to socialbakers, recent research has confirmed that Twitter has beaten Facebook by far when it comes to customer care.

6: Tweet to reward people

American express runs a Twitter loyalty program where users are rewarded every time they use hashtag (#AmExOffers). There is huge opportunity for running loyalty programs on Twitter, as there are many entities attached to a tweet, such as text, image, location, URL, hashtag, tag pictures, @mention etc. and users can be rewarded every time they use these entities to engage with brands.

Twitter Keeps Surprising Brands with new updates Like Tweet within tweet & Buy Now Button

by Tweepforce 0 Comments
Twitter Keeps Surprising Brands with new updates Like Tweet within tweet & Buy Now Button

Through our blog, we keeps brands update with Twitter progress especially any development that can help businesses for commerce, marketing and product development. No doubt Twitter is one of the most open and evolving social networks among its contemporary and therefore, hardly a month goes by when Twitter platform has not updates. For example recently there are two updates, which can be very helpful for brands to develop their business further.

1: Twitter now allows to link tweet with in tweet

Twitter now allows to link tweet within a tweet which means no longer will users have to navigate around from Tweet to Tweet when looking to find the reference of a linked Tweet. The way it works that in the Twitter app, users can paste a link to a previous Tweet, and when it is gone live, it will become an integrated Tweet. This will help tidy-up the linking process while summing up more contexts to an update.

Takeaway for business:
Embedded tweets option can be very useful for digital marketers such as the ability to use this as a reply for a customer. Where Instead of requiring users to click from one tweet to another, they can see instant context and allows users to see full Tweets conversation in one click.

2: Buy Now Button Briefly Appears on Twitter

Apparently shopping within your Twitter Timeline will become reality. A new “Buy now” button displayed on many tweets, all of which included products that link back to a shopping site called Fancy.

The tweets were first identified by tech-news site Recode, and while the buttons appear in both the Timeline and Twitter cards view, however, nothing happens when users actually click on the button. The button only appears on Twitter mobile app, and doesn’t appear on Twitter’s web version

Takeaway for business:
Including buying options to Timeline seems like a certain win for Twitter. Especially when Users are used to of both ads and image previews by now, so the integration of a “Buy now” button wouldn’t be very out of way addition. It would give an option to brand users to buy stuff instantly on Twitter. However, Tweet on timeline with “Buy Now” button may not necessarily prompt users to buy stuff as real time nature of twitter implies that the user is more engage in a live event than shopping intent.

We do not really want to praise around our tool as more appropriate option for twitter commerce but it’s on demand nature for twitter commerce stands it out from Twitter “Buy Now” option.