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Chatbots To Replace Mobile APPs for M-Commerce


“Bots today are revolutionizing the arena of customer interaction and making it more convenient for the users.”

Bots are able to have human-like interaction mainly because they are powered by two technologies — artificial intelligence and natural language processing — that provide human-like intelligence to the bots.

According to Gartner’s, by 2021 more than 50% of the enterprise will be spending more per Annam on bots and chatbots creation than traditional mobile app development.

Plus usage of messaging apps is on rise worldwide.

Chatbots are placed at number three in Top Social Media Trends for 2018.

 “Will Chatbots Revolutionize E-commerce?

The retail industry has always been interested in the latest technologies from the cost-control perspective. With over 3 billion active users on messaging platforms worldwide, it is too big an opportunity to miss. Both the economic and technological environments are not only ready for this transition but encourage it. The fast development of AI and machine learning is supporting the idea of an intelligent agent that’s available 24/7, with no mood changes or HR-related issues.

Rules of Chatbot Development for E-commerce

Once the novelty effect wears out, customers start paying attention to how helpful the chatbot is, and this is where its underlying logic should serve the purpose as accurate as possible. Excellent bots are user-centric, intelligent and accommodating of the latest UX principles. If necessary, they even adapt to local markets by using geo-targeting.”  Sophia Brooke


  • Businesses will have more opportunities in engaging with consumers using chatbots on private messenger services such as Facebook Messanger, twitter DM, Alexa Skills etc
  • Chatbots will be a scalable form of customer service at a low cost.
  • Over the time, bots will be integrated with voice commands as well as text.
  • Chatbots will redefine the way consumers receive information and take action.
  • Chatbots will change the experience of online sales, product discovery and recommendation i.e. will become main channel for M-Commerce.

Marketers: Twitter Chatbots Must Have For Digital Branding, Customer Service and Sales Strategy

“Messaging is one of the few things that people do more than social networking” – Mark Zuckerberg But there are only a few platforms that people are messaging on. 72% of U.S smartphone users use less than 7 apps in a day. In response to this consumer behaviour, the social platforms that we all know and love started letting companies build chatbots with them. This created a need for existing platforms to step up, and large platforms started letting businesses build platforms on top of them.

Credence Research recently predicted that enterprises would transmit two trillion messages a year by 2017 to create a market worth $78m by 2022. The chatbot can talk to you through different channels, such as Facebook Messenger, Siri, WeChat, Telegram, SMS, Slack, Skype, among others. Consumers spend lots of time using messaging applications (more than they spend on social media). Therefore, messaging applications are currently the most popular way for companies to deliver chatbot experiences to consumers.

Now people won’t need to download an app to interact with brands. They can just build a bot on popular platforms like Facebook, Twitter, Skype etc. and instantly reach people on whichever device and platform they use. A chatbot’s conversational interface lets companies communicate in the moment, in a personal way; real businesses with real results. Due to sheer volume, Facebook is by far the most popular platform on which businesses launch their chatbots.

However, the below points explain why brands must have Twitter chatbots as an integral part of their digital customer service and sales strategy.

Live Events and Streaming Driving Traffic on Twitter

For example, there were 103 million tweets sent about the Winter Olympic Games and, in total, this led to 33.6 billion Impressions (views on and off Twitter) of tweets.

Twitter is now worth more than Snap!

Twitter now has a bigger market cap than Snapchat maker Snap, after posting a thoroughly interesting earnings beat for its fourth quarter this morning.

Oscar After Party Live streaming Got Over 2M Viewers

During Q4, Twitter live-streamed around 1,140 events, with 60% of those reaching a global audience. In addition, 28 million live user-generated streams were broadcast in the quarter across Twitter and Periscope. For example, Vanity Fair’s 2018 Oscar Party Livestream got over 2M views on Twitter.

And Twitter is the most popular tool for people to have their discussions on before, during and after an event.

Q4 results show MAU/DAU are on the rise

Twitter averaged 330 million monthly active users in Q4. Analysts had anticipated 2 million MAU net adds in the period. In Q4 2016, Twitter gained an average 1 million monthly users. During Q4, Twitter live-streamed around 1,140 events, with 60% of those reaching a global audience. In addition, 28 million live user-generated streams were broadcast in the quarter across Twitter and Periscope.

Real-time Twitter Data Invaluable for Customer Insight

Markets get huge real-time insights from ongoing Twitter engagements about their products, industry and customers. For example, Microsoft recently launched a data analysis system to assist bots.

“These systems do not simply repeat what is said to them or respond with canned answers. They teach themselves to carry on a conversation by carefully analysing reams of real human dialogue. At Microsoft, for instance, a new system learns to chat by analysing thousands of online discussions pulled from services like Twitter and Reddit. When you send this bot a message, it chooses a response after generating dozens of possibilities and ranking each according to how well it mirrors those human conversations.”

Twitter Filtering Out Spam(y) Bots

Twitter is getting serious about its bot problem.According to the new rules, developers that use Twitter’s API will no longer be able to let users: Simultaneously post identical or substantially similar content to multiple accounts.Simultaneously perform actions such as likes, retweets, or follows from multiple accounts.

Use any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as likes or retweets, across many accounts that have authorised your app (whether or not you created or directly control those accounts).The new rules, which come in the wake of a larger spam and bot crackdown, are meant to prevent many of common tactics that bots use to, say, make a hashtag trend or spread spam.

Twitter Announces New Enterprise-Focused API to Improve Chatbot Experience.

And now Twitter has improved its enterprise offering so that developers can build more conclusive and engaging experiences via chatbots. “Today’s news of the new enterprise Account Activity API is a part of those promised changes. “Specifically, the API is designed to help developers build apps that can power customer service, chatbots and brand engagement on Twitter, the company says – an area Twitter has been increasingly invested in this year.”


Twitter has traffic, real-time data insight along with the right support to launch an interactive campaign, and therefore Twitter is increasingly recapturing the eye of marketers who want to engage with their customers, increase sales and build brands. And with more advanced support for developers, Twitter chatbots must be the obvious choice to become a critical part of companies’ customer service and sales strategy to leverage this platform.

We at Tweepforce are building Twitter bots for consumer electronics, HR, automobile, publishing, retail and many other industries, on our reusable and scalable technology sitting on top of the IBM Watson AI platform. That helps brands to build the right user experience over time to align with their KPIs.