Whereas Facebook is mainly to socialize with friends and family, LinkedIn is for business networking and Pinterest is all about lifestyle, Twitter is one of the social media tools that cannot be categorized for a specific demographic. On Twitter you can mingle with friends, family and colleagues in a discreet way and at the same time you can also engage with brands to get updates and deals… or moan about their products and services! In fact, when Twitter launched their IPO, they categorically said (on S1 form) that “Twitter is what you like to be” and to certain extent businesses are launching their Twitter campaign on same lines. For example, if you look at recent experiments from brands aiming at promotion and commerce, they are not using traditional display advertising ads; instead they are more interactive, data driven and deeply linked to transactions.
We have collected five recent Twitter marketing and commerce examples to give more insight to readers’ on what may lie in the future of Twitter marketing, especially digital marketers and brands!
1.Tweet To Add Product to Shopping Basket
With Amazon and Twitter’s recent partnership, Twitter users can add any Amazon product to their shopping cart just via hashtag (#AmazonCart). The way it works is, first the shopper links their Amazon and Twitter accounts and then, whenever they see any link to an Amazon product on their timeline, they can reply to that tweet with #AmazonCart in order to add that item to their Amazon shopping cart so that they can buy later.
2.Tweet(s) to Macro Blog
Marc Andreessen (Netscape founder and investor), followed by Satya Nadella (Microsoft CEO), has recently started a new trend (#tweetstorm) on Twitter where they tweeted multiple times in a very short interval to present their views on a topic. Usually, they tweeted about 10 tweets and if we sum up total characters based on 140chars/tweet, it would be around 1400chars or around 350 words, which is enough to present your views on a subject. These tweets became an instant hit and received thousands of retweets, replies and favorites, which means the reach has gone beyond million people, and are also picked up by popular technology blogs to feed into their content.
3.Live Twitter Streaming at #LFW
During London Fashion Week in April this year, Burberry live streamed their entire fashion show on Twitter and as a result was trending on Twitter for almost the whole week – needless to say it brought huge publicity to their brand as thousands of people were engaging, commenting and analyzing their products.
— Burberry (@Burberry) February 17, 2014
4.Real Time Twitter Data Charts
Billboard Twitter Real-Time Charts tracks the ups and downs of trendy songs on the social network over the previous hour, 24 hours, and seven days. The sophisticated system takes into account US-based tweets including combinations of artist names, songs titles, Twitter handles, hashtags, words like “listen”, #nowplaying and streaming links to work out who’s hot and who’s cooling down like a hot egg in a bucket of ice cream.
— billboard (@billboard) May 27, 2014
5.Tweet to Find Product
Payasugym.com has introduced tweet-to-find-product service, which allows users to find nearest gym simply by a tweet with location. See example below:
— PayasUgym.com (@payasUgym) April 11, 2014