Twitter Roundup(13 Aug): Why Twitter is the Best Social Media Platform For Brands

We have done a Twitter round up for businesses, brands and digital agencies. If you want to understand how Twitter as platform evolving, so that you can leverage this platform for maximum lead generation, customer service, product discovery and delivery and enjoy a higher return on investment, read on.

After all, Twitter is in the most popular social media tools, when it comes to content sharing and influencing to buyers before they buy something; in other words businesses cannot ignore this platform for business development.

1. Twitter has enhanced Search Results

There are three primary changes to Twitter.com’s main search results panel:
1. Accounts (or “People” ) are now weaved into the search results.
2. Pictures are now showing as search results .
3. There’s also a new Pictures tab on the left, in addition to the “Results” and “People” filters.

https://twitter.com/mattmcgee/status/363054099811409920

2. Twitter #music app gets new ways to discover artists

Twitter has updated its Twitter #music iPhone app with many new ways to find new artists in addition to personalised recommendations based on the content in your iPhone’s music library.

https://twitter.com/engadget/status/365916149021556738

3. Twitter Partners With Datalogix to Track When Tweets Lead to Offline Sales

Twitter has announced it is partnering with with Datalogix, a digital media and database marketing firm, to highlight the “offline sales impact” for tweets, which means these two companies are promising to capture how much having an active Twitter account can improve a brand’s bottom line when buyers are shopping in stores and away from Twitter enabled device.

https://twitter.com/CNET/status/365574680125509632

4. What does this mean for businesses?

Over 600m Twitter searches made every day means Twitter search has become a valuable source of capturing people’s intent data i.e. a force to reckon with for businesses and brands. And to make it more sensible for users, Twitter search is now returning more data, such as images and people with relevant profiles. And to capitalise on this enhancement, businesses and brands must configure their profiles, including Twitter handle, profile text, header and profile images, in addition to embedding pictures into their tweets, keeping their target audience in mind.

Here is an infographic around how businesses can enhance their Twitter profiles and utilise meta tags around tweets in order to leverage Twitter search.

The Twitter music app update to track iTunes library, along with teaming up with Datalogix, indicates that Twitter is now looking beyond 140 characters to identify consumer behaviours, so that Twitter advertising can become more relevant for businesses. In other words brands must look to:

1. Find ways to promote their business on Twitter such as advertising products through promoted tweets and promoted Twitter accounts.
2. Find ways to sponsor Twitter chats. Some popular Twitter chats such as #brandchat, #ToolsChat, #SWChat give great real time exposure to businesses.
3. Use a Twitter marketing tool such as Tweepforce to capture people’s intent and engage them accordingly.