How @Burberry, @Tim_Cook & @dragonJones use @Twitter for #Commerce
Following the success of our last blog post on Twitter marketing campaigns for businesses development and commerce, we have compiled more examples of Twitter marketing that can help businesses, brands or digital marketers to set Twitter campaigns to drive traffic, commerce and public relationships or reach out to bigger audience.
1.Apple – Greetings and Thank You Message Invokes positive emotions
Despite Apple’s very limited presence on social networks, Tim Cook (Apple CEO) recently joined Twitter and in his one of tweets, he greeted people on Thanksgiving and thanked them for their support! Guess what – emotions poured in from all over the world with lots of praise from him personally and for Apple. Plus the tweet got over 1,500 retweets and favorites.
Grateful this #Thanksgiving for amazing customers and the privilege to work with fantastic people. Happy Thanksgiving!
— Tim Cook (@tim_cook) November 28, 2013
2.Burberry – Use Twitter as first port to announce new products and services
Burberry, one of London’s top fashion brands, uses Twitter to announce their new product lines, which has resulted in a huge following ( 200K+) on Twitter because fans knows that they will find information on Twitter well before any other website or news site!
Introducing the @Burberry Prorsum A/W14 Pre-Collection – an eclectic mix of jacquards, prints and textures pic.twitter.com/gMbs6LiqJh
— Burberry (@Burberry) November 26, 2013
3.PutneySocial.co.uk – Let users find your product or service on Twitter in real time
One of our clients, putenysocial.co.uk, using TweepForce’s engagement+ package, has launched an unique product and service finding service on Twitter which allows people to find out about the latest events in the local area just by tweeting to their Twitter handle.
The real-time nature of this service has made their Twitter account very popular in the Putney are of London, where users tweet to find the nearest place to eat out, or find out about leisure or social events.
@steveemb7 Prince of Wales Check out the full review below http://t.co/1J6tRW30Jn
— Putney Social (@PutneySocial) November 20, 2013
4.Peter Jones –Trend on Twitter by Giveaway Freebies for a Hashtags
Peter Jones, entrepreneur of Dragon’s Den fame, runs a 12 day hashtag campaign every year to give away free stuff on Twitter when people use the hashtag along with following his various Twitter accounts . The results are phenomenal, as every day the hashtag trends in the UK (straight away saving a huge cost on Twitter advertising), along with multiple retweets and favorites to extend the reach of corresponding businesses to millions of people both inside and outside of Twitter!
OK for a chance to win this just Follow @ExpansysUK & tweet me you’ve followed using hashtag #12DaysofJonesDAY9 Go! http://t.co/10CLdA7KBX
— Peter Jones (@dragonjones) December 9, 2013
5.Kellogg’s – Run competitions to build audience and get Feedback
Kellogg’s runs Twitter competitions where people can answer a question with hashtag to win free Kellogg’s cereals. The tweet has already been retweeted and favorited over 70 times and by repeatedly running these kinds of competitions their number of followers on Twitter has swelled over 19,000;
Whats Tony the Tiger's famous catch phrase?Reply with your answer+ #Tony & you could win T&Cs http://t.co/3Hs3lwVeT9 pic.twitter.com/OrUTPuFx5L
— Kellogg’s UK & IRE (@KelloggsUK) November 29, 2013
